Ayurveda has played a huge role in building Kerala’s tourism brand, along with the state’s scenic backwaters and houseboats. The importance of ayurveda in boosting immunity is known to all, but the concept probably needs further marketing in international destinations. With the Covid-19 epidemic decimating economic structures around the world, ayurvedic immunity could become a […]
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The Ayurveda Promotion Society (APS) is devising a plan to fight the impact of the coronavirus pandemic, which has ravaged the travel and tourism industry. In an online meeting convened on Saturday, APS members discussed the importance of surviving the crisis first before launching into top gear. While most members talked about the importance of […]
They say every crisis brings with it certain opportunities. The Coronavirus pandemic has impacted the travel and tourism sector to an unimaginable extent yet it throws open new possibilities. Once we see the back of this virus, many people would want to travel domestically to places like Kerala to reduce the stress that has piled […]



