Indonesia used the TRAVEX ATF 2026 media briefing to spotlight its strong tourism recovery and ambitious growth strategy, with a special focus on the Indian outbound market. Officials emphasized that India has emerged as one of Indonesia’s fastest-growing and most strategic source markets, driven by rising middle-class travel, improved air connectivity, and increasing demand for short-haul international destinations.
At the center of Indonesia’s tourism positioning is the “Bali +1” strategy, designed to encourage travelers to extend their journeys beyond Bali to other high-potential destinations across the archipelago. While Bali remains Indonesia’s primary tourism gateway, the initiative promotes complementary destinations such as Yogyakarta, Lombok, Labuan Bajo, Lake Toba, and Mandalika, offering diverse cultural, nature-based, and adventure experiences.
During the briefing, Indonesian tourism representatives noted that Indian travelers are showing strong interest in heritage circuits, scenic landscapes, wellness retreats, and experiential travel, aligning well with the Bali +1 approach. By combining Bali’s globally recognized appeal with emerging destinations, Indonesia aims to increase length of stay, distribute tourism benefits more evenly, and reduce pressure on over-visited areas.
Officials highlighted ongoing efforts to improve infrastructure, accessibility, and destination readiness, including airport upgrades, road connectivity, and tourism services tailored to international visitors. Visa facilitation, competitive travel costs, and expanded flight connectivity from major Indian cities were identified as key enablers supporting tourism growth.
Indonesia’s strategy also places strong emphasis on sustainable and responsible tourism, with several destinations adhering to ASEAN tourism standards and green development principles. Community-based tourism, conservation-led attractions, and cultural preservation are being integrated into destination planning to ensure long-term resilience.
The Indian market is being engaged through targeted promotions, trade partnerships, and participation in platforms such as TRAVEX, which enable direct engagement with tour operators, airlines, and media. Indonesian officials underscored that collaborations with Indian travel stakeholders are central to building awareness of destinations beyond Bali.
As Indonesia looks ahead, the Bali +1 strategy reflects a broader shift toward balanced tourism growth—one that leverages Bali’s global brand while unlocking the potential of the country’s rich and diverse destinations. For Indian travelers, the message is clear: Indonesia offers far more than a single island, with multi-destination journeys that combine culture, nature, and modern travel comfort.
