Tag: Undiscover Australia

Tourism Australia has launched a new tourism promotion campaign in India and South East Asia, targeting high value travellers in India, Singapore, Indonesia and Malaysia. The latest chapter in Tourism Australia’s evolving There’s Nothing Like Australia campaign, UnDiscover Australia, challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences. The campaign is being backed by Australia’s state and territory tourism organisations, airlines, and a range of other key distribution partners. India is currently Australia’s fastest growing market for arrivals and spend, achieving a fourth consecutive year of double-digit growth. ... Read more

Photo Courtesy: Gizmodo Tourism Australia has launched a campaign in South and South East Asia to crack the typecasts of what Australia has to offer and challenge common misconceptions. The campaign will cost around $10 million. The campaign consist promotional videos explaining what else Australia has to offer to the tourists, other than the stereotypes like Kangaroo, beaches etc. The videos are created by Clemenger BBDO Sydney and UM, with a tagline ‘Undiscover Australia.’ The campaign targets travellers from India, Singapore, Malaysia and Indonesia by showing unexpected activities and experiences Australia has to offer. Each video shows a cliched activity ... Read more