Tag: Tourism New Zealand
Tourism New Zealand appoints Mindshare as Global Media Partner
Tourism New Zealand has appointed Mindshare as global media agency partner responsible for activating campaign material in target markets globally. “Mindshare exhibited outstanding leadership and strategic thinking that will help to amplify Tourism New Zealand’s destination storytelling in an increasingly competitive global market place,” said René de Monchy, Tourism New Zealand’s Director – Commercial. “Through their world-class global network and best-in-class tools and systems, Mindshare will enable Tourism New Zealand to continue using innovative media targeting to ensure New Zealand is kept top of mind for potential visitors,” he said. Media strategy and buying spend is the largest single investment ... Read more
Tourism New Zealand expands Kiwi Link India to 3 cities
Total visitor arrivals from India to New Zealand have doubled (from 33,000 to 66,000) in the past four years. Keeping this in mind, Tourism New Zealand is expanding its annual travel trade event, Kiwi Link India this year to three Indian cities. According to the new format, the organisation and partners host key buyers from around India in Mumbai from 9th – 10th July, followed by frontline training in Bangalore and New Delhi on 12th – 13th July respectively. Kiwi Link serves as a platform for Indian travel agents, product managers and planners to interact with New Zealand operators and ... Read more
Thomas Cook signs MoU with Tourism New Zealand
Thomas Cook (India) has been selected as a preferred partner for the Tourism Industry Partnership (TIP) Programme between Tourism New Zealand (TNZ) and Immigration New Zealand (INZ). The TIP programme between Tourism New Zealand and Immigration New Zealand will focus on streamlining the visa process for Indian visitors to New Zealand. Through this partnership, Indian leisure travellers will benefit from a more streamlined visa service with a faster processing time of three days compared to the previous online application processing time of 15 days. “We are honoured to have been selected as a preferred agent for this partnership. This programme ... Read more