Tag: Tourism Campaign

The tourism industry of Kashmir has been suffering great loses post Pulwama attack owing to ‘negative publicity’. To counter this and clear apprehensions of people in other states about visiting Kashmir, the state government of Jammu and Kashmir is all set to launch a tourism promotional campaign from March 25 with an aim to lure visitors. Tourism department, along with other stakeholders including representatives of tourism trade fraternity from all the three regions—Jammu, Kashmir and Ladakh, has decided to launch a sustained campaign to promote Kashmir’s tourism in other states in a meeting on March 16. The campaign will be kick ... Read more

The Honduras Institute of Tourism (IHT) has launched its newest tourism campaign that showcases the broad diversity of the country and all it offers international tourists to discover. Featuring a two-minute video that takes travellers on a journey to Honduras’ most beautiful treasures, the digital campaign intends to elevate brand awareness and educate potential travelers of the many curated experiences they can discover in the country. The campaign’s most notable asset, a video ideated and edited by the agency Saatchi & Saatchi, follows a young man named Henry who originally visits Honduras to dive in the country’s famous Bay Islands. ... Read more

The state of Assam should create an ambiance for night life and hospitality for the tourists, says Rajya Sabha MP Biswajit Daimary. He was speaking at the function organized for the launch of an aggressive campaign through static advertisements, mobile app, website, radio jingle and TV commercials on Monday. Other than radio jingle, all the rest have been shot with State’s Tourism ambassador Priyanka Chopra. “Tourists visit a place to enjoy. Why will they visit a place if there’s nothing to enjoy? Isn’t it our duty to give tourists a liberal atmosphere? There’s no nightlife, no casino, no scope for ... Read more