Tag: Thoyyib Mohamed

Maldives Marketing and Public Relations Corporation has revealed its efforts to enter MICE, Cultural and Sports Tourism. In a press event held recently, the Managing Director of MMPRC Thoyyib Mohamed said the corporation believes it is time to diversify Maldives tourism to more niche markets. “We have seen temporary efforts in marketing Maldives to several niche markets in the past; without a significant result. Therefore I believe we need a good understanding of niche marketing and even better plans to achieve results. Now we are in the process of creating a marketing plan to reach several niche markets in a ... Read more