Tag: There’s Nothing Like Australia

Tourism Australia launches new campaign to attract Indian tourists

Tourism Australia has launched a new tourism promotion campaign in India and South East Asia, targeting high value travellers in India, Singapore, Indonesia and Malaysia. The latest chapter in Tourism Australia’s evolving There’s Nothing Like Australia campaign, UnDiscover Australia, challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences. The campaign is being backed by Australia’s state and territory tourism organisations, airlines, and a range of other key distribution partners. India is currently Australia’s fastest growing market for arrivals and spend, achieving a fourth consecutive year of double-digit growth. ... Read more