Tag: Switzerland tourism

Roger Federer, the legendary tennis player of Switzerland, is now the official brand ambassador of Switzerland Tourism. The long-term agreement between the Swiss National Tourism Board and Roger Federer aims to attract tourists. This cooperation will be of great benefit in this day and age of the greatest crisis facing the tourism industry since World War II. Roger Federer says he has always represented Switzerland on the field. The campaign will begin in April as part of the new collaboration. Communication programs will be conducted first in European cities and then in the United States and the Asia-Pacific region, especially ... Read more

With the panic surrounding the Covid-19 pandemic starting to subside in Europe, Switzerland has opened its doors for global tourism, but not for India. From July 20, in tune with European Union guidelines, Switzerland lifted restrictions for travellers from 21 countries apart from European nations. But India — currently ranking third on the world Corona dashboard – has been excluded, news agency IANS says. Travellers from certain regions will be quarantined for 10 days after entering Switzerland, one of the few nations in the world which has managed to control the impact of the pandemic, says the report. “We have ... Read more

According to a study by HES-SO Valais institute, Swiss tourism could lose up to CHF8.7 billion ($9.2 billion) in 2020, pushing almost a quarter of businesses to the brink of bankruptcy. “The effects in the short term are already terrible,” says Véronique Kanel, spokesperson for Swiss Tourism, the organisation responsible for promoting Switzerland’s tourism industry. “And the forecasts for summer remain very cautious, with an occupancy rate of 24% for the hotel sector and 42% for other holiday accommodation.” The impact is expected to vary from region to region across the country, according to a report by Swiss Info. Deserted ... Read more

Switzerland Tourism, while encouraging travelers across the world to stay home and stay safe, has launched a new campaign — #dreamnowtravellater — to keep hope afloat in travelers across the world, giving them something to look forward to when the pandemic is finally behind us. Under normal circumstances, most of us right now would be diligently planning our summer vacations this year, but these are not normal times. As the COVID-19 pandemic spreads across major parts of the world, many countries are doing what they can to keep their citizens safe. Restrictions on domestic and global travel is one of ... Read more

Bollywood heartthrob Ranveer Singh, Switzerland’s ambassador in India, has inaugurated a train named ‘Ranveer on Tour’ in Switzerland. Ranveer has managed to turn around 25 per cent growth rate in the overnights in the Alpine nation, that drove Indian tourists to Switzerland. The train was launched on 30th April by Switzerland Tourism and the Swiss Travel System. The country said it wants to continue with Ranveer Singh on board in 2018 and is looking forward to that. India ranks seventh in importance among all the countries for Switzerland in terms of tourism. “I still remember being completely mesmerised on my first ... Read more

Swiss National Park Swiss Tourism board is looking at the strong potential in medical tourism, and is eying UAE as a source market for medical tourism to Switzerland. “At the moment, it’s (medical tourism) less than 10 per cent of total visits to Switzerland. That’s why we see so much potential and opportunity to grow. We’re looking at the UAE because we already have substantial clientele who come to visit Switzerland,” said Martin Nydeggar, chief executive officer of Switzerland Tourism. Switzerland welcomes around 70 million visitors a year. However, these numbers are not in the country for medical tourism. “We ... Read more