Tag: switzerland tourism ambassador

Bollywood heartthrob Ranveer Singh, Switzerland’s ambassador in India, has managed to drive a 25 per cent growth rate in the overnights in the Alpine nation. “We couldn’t be luckier to have Ranveer Singh as our brand and country ambassador. He has really boosted the image of Switzerland in terms of tourism to make it younger, fresher, more exciting and more active. This is exactly how we want to position Switzerland in future to place it as the most desirable outdoor destination and he is helping us in doing just that,” said Martin Nydegger, the newly appointed CEO of Switzerland Tourism. ... Read more