Tag: Secrets of Search Engine Rankings

David Carollo from Singapore, in a session on ‘Secrets of Search Engine Rankings’, at the International Conference on Tourism Technology, said algorithms continue to evolve, perpetually making thousands of improvements. “Those tasked with creating or optimizing content need to be aware of these modifications and their effect. To stay competitive in search in 2020, you need an optimization approach that reflects a successful search engine result,” he said. The search engine results are generally tracking tools attempting to provide an answer with algorithms that combine lots of factors: search volumes, ranking positions, conversion rate and user intent. “There are over ... Read more

Everyone wants to be visible to those who look for the products or service you are offering. Studies prove that almost 93 per cent of all buying decisions/selections start with an online search. And the key to receiving traffic through Google is to gain first page rankings, as first page websites get 91.5 per cent of Google traffic. This year’s International Conference on Tourism Technology is discussing about the nuances of Search Engine rankings. David Carollo, who has 10+ years of experience with brands (from startups to MNCs) and agencies in Europe and Asia, will talk about the Secrets of ... Read more