Tag: Ranveer on Tour
Switzerland announces new campaign with Ranveer Singh
Switzerland’s tourism board has once again appointed Ranveer Singh as their brand ambassador to enhance the number of tourists form India. Bollywood block busters, Sangam, Dilwale Dulhaniya Le Jayenge and Jab Tak Hai Jaan have showcased Bollywood’s fascination with Switzerland. The Swiss government is trying to cash this fascination to promote their tourism sector. Director of Switzerland Tourism India Claudio Zemp said, “Ranveer showcased the fun and adventurous side of Switzerland in last year’s campaign, while this time around we have highlighted the Lake Geneva Region, one of Switzerland’s hidden gems. It focuses more on the finer things of life ... Read more
‘Ranveer on Tour’ train in Switzerland
Bollywood heartthrob Ranveer Singh, Switzerland’s ambassador in India, has inaugurated a train named ‘Ranveer on Tour’ in Switzerland. Ranveer has managed to turn around 25 per cent growth rate in the overnights in the Alpine nation, that drove Indian tourists to Switzerland. The train was launched on 30th April by Switzerland Tourism and the Swiss Travel System. The country said it wants to continue with Ranveer Singh on board in 2018 and is looking forward to that. India ranks seventh in importance among all the countries for Switzerland in terms of tourism. “I still remember being completely mesmerised on my first ... Read more