Tag: P Balakiran IAS

The Kerala Tourism has come up with the ‘Come Out and Play’ campaign in a way to lure the domestic tourists to Kerala during monsoon season. The state will gift the tourists a chance to revive nature, rekindle relationships, and reconnect with life by involving in activities like trekking, Ayurveda massage, river rafting more. The tourism department aims at bringing tourists from powerful domestic markets like Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Delhi & NCR, Madhya Pradesh, Uttar Pradesh, Gujarat, Punjab, Rajasthan and West Bengal. As per Tourism Director P Balakiran IAS, the campaign primarily concentrates on ‘PLAY’ with accordance ... Read more

Kerala’s serene hill stations, backwaters and beaches have been attracting tourists from all over the world. The tourism department’s efforts have always been to make Kerala as an ideal destination for Bollywood flicks. However, what always happen is that the directors end up in using the abandoned, fear-injecting guest houses and bungalows for the horror flicks. Finally, the tourism department has decided to put an end to this and promote these destinations in a proper way. As of now, the guest houses are mainly used by the government officials and local tourists. The tourism department’s plan is to make foreign ... Read more

  Laurels are always in rhyme with Kerala Tourism. Now, Kerala has been voted as the best Indian destination for families by world’s largest travel magazine Lonely Planet. Kerala was selected as the best Indian destination for families through an online poll conducted among the readers of the magazine. The award was received today by the Tourism Director Balakiran IAS at an award function held at St. Regis Hotel, Mumbai. This is the second time Kerala is winning this award, the first one coming in 2016. Kerala won the ‘Best Destination for Romance’ for Munnar in last year’s Lonely Planet ... Read more

The Kerala Tourism Facebook page got first place in a ranking done by Facebook based on total engagement with tourists that included reactions, shares and comments on the page between the 1 January and 31 December, 2017 time frame. The Kerala Tourism page pushed the Jammu and Kashmir Tourism Department’s Facebook page to the second place. The Kerala Tourism Facebook page had garnered 1.5 million likes to emerge as the top page. The Gujarat Tourism Facebook page was ranked third. Facebook recently released the data on the top-ranked Facebook pages of government bodies, ministries and political parties in India. P ... Read more

In order to ensure quality of services, Kerala Tourism is bringing out a classification system for enterprises practicing Responsible Tourism by May 2018. The pilot project was launched in Kovalam, Kumarakom, Thekkady, and Wayanad in 2008, and is now getting ready to implement in all the 14 districts in Kerala. Responsible Tourism Mission has worked out a criteria for the classification system in line with the Global Sustainable Tourism Criteria (GSTC). The norms have been customised for Kerala in view of the experiences of RT initiatives in the last 10 years. The classification system, a voluntary procedure that assesses, audits, and monitors, is an ... Read more

ഈ മാസം 22 മുതല്‍ 25 വരെ ദുബൈയില്‍ നടക്കുന്ന പ്രശസ്തമായ അറേബ്യന്‍ ട്രാവല്‍ മീറ്റില്‍ കേരള ടൂറിസം പങ്കാളികളാകും. അറേബ്യന്‍ മേഖലയില്‍നിന്നുള്ള വിനോദ സഞ്ചാരികളുടെ എണ്ണത്തില്‍ വന്‍തോതിലുള്ള വര്‍ദ്ധനവ് ലക്ഷ്യമിട്ടുകൊണ്ടാണ് ടൂറിസം വകുപ്പ് അറേബ്യന്‍ ട്രാവല്‍ മീറ്റില്‍ പങ്കെടുക്കുന്നത്. അറേബ്യന്‍ ട്രാവല്‍ മാര്‍ട്ടിനായുള്ള കേരള സംഘത്തെ ടൂറിസം സഹകരണ, ദേവസ്വം വകുപ്പ് മന്ത്രി കടകംപള്ളി സുരേന്ദ്രന്‍ നയിക്കും. മധ്യപൗരസ്ത്യ മേഖലയില്‍ നിന്ന് കേരളം കാണാനെത്തുന്ന സഞ്ചാരികളുടെ എണ്ണത്തില്‍ വര്‍ദ്ധനവുണ്ടെന്നാണ് ടൂറിസം കണക്കുകള്‍. മുന്‍വര്‍ഷത്തെ അപേക്ഷിച്ച് കഴിഞ്ഞ വര്‍ഷം യു എ ഇ യില്‍ നിന്നുള്ള ടൂറിസ്റ്റുകളുടെ എണ്ണത്തില്‍ 2.64 ശതമാനത്തിന്റെ വളര്‍ച്ചയുണ്ട്. കുവൈറ്റ് (14.33%), ഒമാന്‍ (5.75%) തുടങ്ങി മറ്റു മേഖലകളില്‍നിന്നുള്ള സഞ്ചാരികളുടെ എണ്ണത്തിലും കാര്യമായ വര്‍ദ്ധനവുണ്ട്. അറേബ്യന്‍ ട്രാവല്‍ മാര്‍ട്ടിലെ പങ്കാളിത്തം വഴി കൂടുതല്‍ അറേബ്യന്‍ സഞ്ചാരികളെ കേരളത്തിലേക്ക് ആകര്‍ഷിക്കാനാവും എന്ന കണക്കുകൂട്ടലിലാണ് ടൂറിസം വകുപ്പ്. കേരള ടൂറിസം അഡീഷണല്‍ ഡയറക്ടര്‍  ജാഫര്‍ മാലിക് ഐ എ എസിന്‍റെ ... Read more

With an aim to woo more Arabian tourists to the state, Kerala Tourism will participate in the prestigious Arabian Travel Market, scheduled to be held from April 22 to 25, in Dubai. The Kerala delegation for the Arabian Travel Market will be led by Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms. “Kerala Tourism’s presence at the Arabian Travel Mart augurs well for the tourism industry in the state, considering the potential it has to offer to travelers looking to include Kerala in their annual tour itineraries. Further, the B2B meets that will be organized in various places in the ... Read more

Kerala had realized the infinite potential offered by the tourism scene as early as 25 years ago, said to P Balakiran IAS, Director, Kerala Tourism. He was addressing the closing session of the 12th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy in Kovalam. “The state had moved ahead of times as it identified the revenue generation possibilities and the employment opportunities tourism could offer. Kerala was also able to integrate technology with tourism. The tourism industry in the state has already made use of various social media platforms to enhance the industry here, he said. Balakiran also said ... Read more