Tag: Offbeat
State Tourism Boards go all out to woo domestic tourists through various campaigns
There is intense competition among tourism boards from across the country to woo domestic travellers with an increasing number of people opting for destinations within the country. The boards have launched marketing promotions across social media, television and print. Several tourism boards, including those of Punjab, Maharashtra, Kerala, Leh & Ladakh and Uttarakhand, are leaving no stone unturned to attract travellers and revive the tourism economy. Some states have started running demand generation campaigns targeted at travellers, while others have reached out to tour operators to pitch their destinations. “States are also reaching out to industry associations for focused branding, ... Read more