Tag: nevada
Las Vegas Tourism to spend $101.5 million for advertising
In a move to promote Las Vegas as tourist destination, the Las Vegas Convention and Visitors Authority (LVCVA) will spend $101.5 million from the operation budget for advertising in the next fiscal year. The authority’s board of directors approved $359.8 million as operating budget on Thursday and decided to spend more than a quarter of this amount to advertise the destination. The authority mainly aims at filling around 1,50,000 rooms daily by advertising, special events and through domestic and international public relations. The plan comes on a time when Las Vegas has experienced a decline in the number of tourists ... Read more