Tag: Mindshare

Tourism New Zealand has appointed Mindshare as global media agency partner responsible for activating campaign material in target markets globally. “Mindshare exhibited outstanding leadership and strategic thinking that will help to amplify Tourism New Zealand’s destination storytelling in an increasingly competitive global market place,” said René de Monchy, Tourism New Zealand’s Director – Commercial. “Through their world-class global network and best-in-class tools and systems, Mindshare will enable Tourism New Zealand to continue using innovative media targeting to ensure New Zealand is kept top of mind for potential visitors,” he said. Media strategy and buying spend is the largest single investment ... Read more