Tag: Let the Journey Begin

Kakku Pagoda After five years, Myanmar is replacing its tourism branding — ‘Let the Journey Begin’ — with “Be Enchanted”. The new brand portrays Myanmar as a friendly, charming, mystical and as-yet-undiscovered destination. “Be Enchanted” tagline is as much a promise as it is an invitation. It’s realization. It’s a memory. It’s a moment. The word ‘enchanted’ holds within it the true heart of Myanmar,” said a statement from the tourism department. The new brand was developed on the basis of the current awareness of Myanmar as a tourist destination and a comparison with a range of other destinations. A ... Read more