Tag: KTB
Kenya launches online workshops to market tourism
Kenya, the paradise of wildlife-safari, located on the eastern coast of the African continent, has launched a national level programme, to equip indigenous tourism product managers and sales representatives to sell travel skills online. The Kenya Tourism Board (KTB) has associated with Google, mobile operator Safaricom, marketing society of Kenya, Kenya Wildlife Service (KWS), Tourism Finance Corporation and KTB’s online consultant for the launch of the programme. “KTB will work with the identified partners to engage players in the tourism and travel sector and show them how to utilize the internet to their advantage, said Betty Radier, KTB Managing Director. ... Read more