Tag: Kerala Tourism

Photo Courtesy: rd.com After Ayurveda and backwater tourism, Kerala is all set to attract globetrotters to its jails. If you wish, you can also spend a day in the jail, wear the jail clothes and taste the meals served to the prisoners at the Viyyur Jail in Kerala. You don’t have to commit any crime to land up in the jails, just pay the rent and avail the facilities there. The Kerala Prisons Department have submitted a proposal to the state government in this regard. The project is proposed as part of the Jail Museum project in the central prison ... Read more

  Munnar has always been one of the favourite destinations for tourists who visit Kerala. Splendid picturesque of tea plantations, zigzag roads, wintry weather even in summer – all make Munnar a delightful tourist place to visit and stay. ‘Showcase Munnar’ is a group formed to obliterate the misapprehensions of some people about Munnar and to attract more tourists. Showcase Munnar was formed by the hoteliers in and around Munnar, two years before. As per Adv. Babu Gerorge, the President of Showcase Munnar, the main objective behind the organization was to promote tourism in Munnar. Some of the hotels in ... Read more

“Improved road and air connectivity is necessary for the state to connect with other states and thus attract more tourists,” says Kerala Governer P Sathasivam. He was inaugurating the Nishagandhi Monsoon Music Fest at the Nishagandhi Auditorium at Kanakkunnu, Thiruvananthapuram. He also recommended the state government to utilise the Centre’s ‘UDAN’ (Ude Desh ka Aam Naagrik) scheme aimed at improving rural airports and connectivity. He also offered his willingness to follow up the actions, if the state makes any requests to the Union Government in this regard. Citing the example of Puthuchery, he said despite its small size, they have ... Read more

A two-day Travel and Tourism Fair (TTF) featuring domestic and outbound destinations began at the Hyderabad International Convention Centre (HICC) on Friday, 13th July 2018 The first day of the show was reserved only for travel trade while the second day is open for all, including general public. The two-day travel trade show brings together State tourism boards, national tourist offices, hoteliers, airlines, tour operators and travel agents, online travel companies, railways and cruise lines under one roof, according to a press release.

Kerala tourism has organized a roadshow in Bhubaneswar to attract domestic travellers from the state. Kerala is expecting at least 10 per cent domestic tourists from Odisha this year. Around 7-8 per cent tourists from Odisha visited Kerala last year. Kerala tourism eyes to increase it up to 10 per cent this year. The roadshow showcased the presentation of a short 30-minute cultural programme, a visual storytelling that showcased the various art forms of Kerala. Tagged ‘ComeOutandPlay’, the campaign is aimed at domestic travellers who have been seeing Kerala as an antidote to urban experiences and as the antithesis of routine. The campaign ... Read more

Munnar Hills In an interactive session organized at Fortune Murali Park on Thursday, Kerala Tourism department invited Andhra Pradesh to visit the tourism destination of Kerala and experience its rich cultural heritage. The event was held as part of its tourism promotion campaign, and, the Kerala Tourism Department has showcased what God’s own country can offer. People of Andhra Pradesh are mainly interested in pilgrimage and cultural spots in Kerala. They visit hill stations, beaches, wildlife sanctuaries and backwaters and constitute around 15 per cent of the state’s domestic tourists. “The number of devotees from Andhra Pradesh to Sabarimala is ... Read more

The government of Gujarat is planning to promote Ayurvedic tourism, learnt from the success story of Kerala in the sector. A campaign launched by the Tourism Ministry promoted by Bollywood super star Amitabh Bachan, in this line was very promising. The government will start 10 wellness centers this year with a cost of Rs 5 crores. The centers will offer both preventive and curative treatments to the tourists. “We will be holding meetings with the forest and tourism departments shortly and will start the project on a PPP (Public private partnership) basis. We will be targeting popular eco-tourism destinations and ... Read more

“LDF Government will generate 5 lakhs job opportunities in the tourism sector during its tenure,” said Tourism Minister Kadakampalli Surendran. He was speaking at the inauguration of the new career portal of tourism, developed by Kerala Institute of Tourism and Travel Studies (KITTS), at Trivandrum on 12th July. “Kerala Tourism is in the path of development. The government’s vision is to make the entire stretch of Kerala to be tourism destinations, other than Kovalam and Kumarakam. The stagnation in the tourism sector has been changing and it is moving forward under the governess of the LDF. Innovative steps has been ... Read more

Just two more days for the World Cup 2018 finals and, the FIFA World Cup has the young and old across the world in the grip of football fever. Back in Kerala, along with the screams for Harry Kane or Luka Modrić, the people are woohooing for a sixty year old truck drivers moves. The Kerala Tourism department, as part of its campaign to woo tourists, has launched the video of James PH, who shows off his impressive football skills. Called Soccer at 60, the video was posted on the tourism department’s Facebook page and has gone viral. Soccer 60 shows ... Read more

The programmes to go along with the much awaited International Ayush Conclave (IAC 2018), which is scheduled to conduct from 7th to 11th September 2018, has just been finalsed. And, Ayush Health Travel Bazar is already holding great hopes. The Bazar will have representations from different Ayurvedic Treatment Centers in Kerala, international tour operators in the wellness industry and media persons working in the sector etc. Ayush Health Travel Bazar will discuss how to develop the infrastructure for Ayush-based health tourism and the accumulation of resources for the same. The interaction between tour operators and the service providers is expected to ... Read more

Photo Courtesy: Balan Madhavan Neelakurinji (Strobilanthes kunthianus) blooms only once in every 12 years and, the hills of Munnar will soon be painted in a hues of blue. Kerala Tourism has launched a microsite http://www.keralatourism.org/neelakurinji exclusively to welcome the kurinji season. The new microsite offers you in-depth insights into the ‘Neelakurinji Phenomenon’ through photographs of the blooming in 1982, 1994 and 2006, video clips of the Kurinji and other nearby attractions, the best routes to reach the flowering site at Rajamala, travel writers who share their experiences of having witnessed the flowering in the previous years and also scholarly articles on preserving ... Read more

സഹ്യാദ്രിയില്‍ 12 വര്‍ഷത്തിലൊരിക്കല്‍ പൂക്കുന്ന നീലക്കുറിഞ്ഞിയുടെ വിശേഷങ്ങള്‍ പങ്കുവയ്ക്കുക എന്ന ലക്ഷ്യത്തോടെ ടൂറിസം വകുപ്പ് മൈക്രോസൈറ്റ് തുടങ്ങി. ടൂറിസം മന്ത്രി കടകംപള്ളി സുരേന്ദ്രന്റെ ചേംബറില്‍ നടന്ന ചടങ്ങില്‍ www.keralatourism.org/neelakurinji എന്ന സൈറ്റ് മന്ത്രി ഉദ്ഘാടനം ചെയ്തു. ജൂലൈ മുതല്‍ ഒക്‌ടോബര്‍ വരെ രാജമല, ഇരവികുളം ദേശീയോദ്യാനം എന്നിവയടക്കം മൂന്നാര്‍ മലനിരകളെ നീല പരവതാനിയാക്കുന്ന ദൃശ്യത്തിന്റെ നിശ്ചല ദൃശ്യങ്ങളും വീഡിയോ ദൃശ്യങ്ങളുമടക്കമുള്ള വിശദമായ വിവരങ്ങളാണ് മൈക്രോസൈറ്റില്‍ ഉള്‍ക്കൊള്ളിച്ചിരിക്കുന്നത്. ഇരവികുളം ദേശീയോദ്യാനത്തിന്റെ മാര്‍ഗമധ്യേയുള്ള പ്രധാന ആകര്‍ഷണങ്ങളും ഉള്‍പ്പെടുത്തിയിട്ടുണ്ട്. നീലക്കുറിഞ്ഞിയുടെ പ്രത്യേകതകളും അവ പൂക്കുന്ന സ്ഥലത്തെക്കുറിച്ചുമെല്ലാം വിശദമായി മനസിലാക്കാന്‍ സൈറ്റ് ലോകമെങ്ങുമുള്ള വിനോദസഞ്ചാരികളെ സഹായിക്കുമെന്ന് മന്ത്രി കടകംപള്ളി സുരേന്ദ്രന്‍ പറഞ്ഞു. കേരളത്തിലേയ്ക്ക് വിനോദസഞ്ചാരികളെ ആകര്‍ഷിക്കുന്നതിലും സംസ്ഥാനത്തിന്റെ പരിസ്ഥിതിക പ്രത്യേകതകള്‍ മനസിലാക്കുന്നതിനും സൈറ്റ് ഉപകരിക്കും. വന്യജീവി ഫോട്ടോഗ്രാഫര്‍മാര്‍, ശാസ്ത്രജ്ഞര്‍, പ്രകൃതിസ്‌നേഹികള്‍, യാത്രാ സ്‌നേഹികള്‍ എന്നിവരുടെ സംഭാവനകളിലൂടെയാണ് സൈറ്റ് പൂര്‍ണതയിലെത്തിച്ചത്. നീലക്കുറിഞ്ഞിയെക്കുറിച്ചുള്ള 21 പേജ് ഇ-ബ്രോഷറും സൈറ്റില്‍ ഉള്‍ക്കൊള്ളിച്ചിട്ടുണ്ട്. വേഗത്തില്‍ ഡൗണ്‍ലോഡ് ചെയ്ത് ഇത് വാട്‌സ് ആപ്പിലൂടെയടക്കം കൈമാറാനാവും. ... Read more

  The draft bill of Tourism Regulatory Authority of Kerala (TRAK) put forward by the Kerala State Government should be revised with some major amendments as suggested by the proponents of tourism industry. It was raised from the meeting of Confederation of Accredited Tour Operators (CATO) on 6th July 2018 at Le Meridian Hotel, Kochi. “Mandatory registration for all those working in the tourism industry is welcomed. However, some of the conditions in the draft bill cannot be accepted as it is,” opined the CATO members. The main points set forth by the meeting are: The term ‘tourist’ should be ... Read more

Union Minister of State for Tourism Alphons Kannanthanam, told the media that the Central Government is willing to build a high-security underground museum near the Sree Padmanabhaswamy Temple in Thiruvananthapuram so that devotees can have ‘darshan’ of the treasure. The minister has met Travancore royal family members Pooyam Thirunal Gowri Parvathi Bayi and Avittom Thirunal Aditya Varma on Sunday and expressed his ministry’s willingness to bear the cost of the museum, which is proposed to be Rs 300 crores. “The museum will be in the typical Kerala architectural style with high security system better than that of the Reserve Bank ... Read more

Kerala Tourism has always been lauded for its thought-provoking, creative social media campaigns. And, this time, the Tourism Department is competing in SAMMIE- Best Social Media Brand Award. Announcing this, P Bala Kiran IAS, Director, Kerala Tourism, has tweeted saying,” Our Kerala tourism is a big contender in the running for the prestigious SAMMIE- Best Social Media Brand Award, this year. Together, let us ensure Kerala Tourism’s win by casting our votes right away. Everyone, flock this way to vote: https://newsfeedsmartapps.com/BSMB/2018/index.php#/userSelection/2101020858/Travel/Kerala%20Tourism“. The second edition of Best Social Media Brands is looking for human brands, managed to have disrupted a fairly new ... Read more