Tag: kerala tourism brand ambassador

The Tourism department of Kerala is promoting the benefits of Ayurveda at ITB Berlin. The aim is to bring more tourists to experience the benefits of Ayurveda, said Kerala Tourism Minister Kadakampally Surendran in an exclusive interview to Tourism News Live, The department’s stall at the Kerala pavilion in ITB is focusing on Ayurveda. “Ayurveda is the backbone of tourism in Kerala, and hence we are promoting the ancient stream of medicine to the people across the globe,” said the minister. He also opines that the people in Germany are very much aware of the benefits of Ayurveda. “Germans know ... Read more

Kerala Tourism is all set to introduce a new brand ambassador, says P Bala Kiran, IAS, Director, Kerala Tourism at ITB Berlin exclusively to Tourism News Live. “A new campaign will be launched in the coming months with a new brand ambassador to promote Kerala to the globetrotters across the world,” he said. The department had earlier announced that it has plans to rope in a celebrity artiste or a sports person, and not a global face. At present, most number of travellers are visiting the central and south Kerala. The Kerala Tourism department is planning to promote the unexplored Northern ... Read more