Tag: kerala ayurveda

Ayurveda has played a huge role in building Kerala’s tourism brand, along with the state’s scenic backwaters and houseboats. The importance of ayurveda in boosting immunity is known to all, but the concept probably needs further marketing in international destinations. With the Covid-19 epidemic decimating economic structures around the world, ayurvedic immunity could become a powerful tool in the hands of the state government. Kerala chief minister Pinarayi Vijayan on Thursday inaugurated Ayur Shield – a set of ayurveda immunity clinics – to spread this message. An ayurveda community website, called ayurvedacommunity.org was also launched on the occasion, which will ... Read more

The Ayurveda Promotion Society (APS) is devising a plan to fight the impact of the coronavirus pandemic, which has ravaged the travel and tourism industry. In an online meeting convened on Saturday, APS members discussed the importance of surviving the crisis first before launching into top gear. While most members talked about the importance of marketing campaigns revolving around how ayurveda can build immunity, some felt that the concept should not be overstated. Dr D Ramanathan, President, Ayurveda Medicine Manufactures Association of India (AMMOI), said the Indian government is seeing a growth of 20% this year in the ayurveda industry ... Read more

They say every crisis brings with it certain opportunities. The Coronavirus pandemic has impacted the travel and tourism sector to an unimaginable extent yet it throws open new possibilities. Once we see the back of this virus, many people would want to travel domestically to places like Kerala to reduce the stress that has piled on, says Anish Kumar P.K, CEO of The Travel Planners, in an interview. Excerpts: Q: What Is the future of travel after Coronavirus? A: The current coronavirus crisis is impacting everyone’s lives. We can no longer go out to the movies, see our friends, and ... Read more