Tag: kelowna
Tourism Kelowna embraces new sustainability initiative
Tourism Kelowna will be the first organization in the Thompson-Okanagan region to initiate a new industry sustainability project. The project made by the Thompson Okanagan Tourism Association (TOTA), the Biosphere Certification Adhesion Program will be launched in Kelowna first, followed by Kamloops and other places across the region. Based on TOTA’s ‘Drive for Sustainability’ plan, the project will bring together community stakeholders to work together and execute long-term stewardship of local tourism while offering visitors an ‘authentic, remarkable experience’. Five years ago, TOTA had decided to expand the tourism business window from traditionally 45 days in the summer to 200 ... Read more