Tag: JointPromotion
Singapore Tourism Board and KrisShop team up to promote local brands on the E Space
The Singapore Tourism Board (STB) and KrisShop, Singapore Airlines’ flagship retailer, announced a three-year partnership today to jointly market home-grown brands and grow their e-commerce reach, as well as create seamless experiences for their local and international customers. Under this partnership, the content will be co-developed to profile local brands on KrisShop.com and highlight the vibrancy of Singapore’s retail scene. In the first phase, STB and KrisShop will launch a domestic campaign to raise awareness of local brands and grow demand for their products. Both partners will develop and amplify content to showcase local design talent and elevate the perception of Singapore’s dynamic retail scene. ... Read more
Singapore Tourism Board and Studio Dragon Corporation join hands for three-years jointly promote Singapore through branded content
The Singapore Tourism Board (STB) and Studio Dragon Corporation – one of South Korea’s leading drama production, marketing, and distribution companies – signed a three-year Memorandum of Understanding (MOU) yesterday to promote Singapore as a destination in South Korea and other regions through the production of Korean dramas in Singapore. The MOU was signed by Mr. CK Kang, Chief Executive, Studio Dragon Corporation, and Mr. Keith Tan, Chief Executive, Singapore Tourism Board. This is the first time that Studio Dragon – the company behind global hits such as Crash Landing on You and Guardian: The Lonely and Great God – ... Read more