Tag: Jammu and Kashmir Tourism

The Jammu and Kashmir Tourism department has lined up various activities, including promoting destination festivals and organizing dedicated trekking expeditions, to attract tourists to the union territory. This was said at a meeting chaired by Chief Secretary A K Mehta held to review various activities being undertaken by the Tourism department. Administrative Secretary, Tourism department along with MD, JKTDC, and concerned officers of the department participated in the meeting chaired by Mehta, an official spokesperson said. “The Tourism department is planning to organize various events to attract local and foreign tourists to the Union territory,” the spokesperson said. Recently, several ... Read more

Jammu & Kashmir is looking to connect Gulmarg with Kargil and Drass in Ladakh, with a 600 km-long highway. The new highway will be constructed touching all the picturesque tourist spots in the Kashmir Valley, each of which will be “another Gulmarg”, Jammu and Kashmir Chief Secretary BVR Subrahmanyam has said. The project cost is estimated at Rs 8,000 crore. “We are planning to construct a 600 km road which will touch tourist attractions like Keran, Gurej and Machhal. The road will connect all unexplored tourist spots and picturesque valleys and help open them for the tourists,” Subrahmanyam told a ... Read more

Deepika Kumari Sharma, Director, Jammu and Kashmir Tourism, discussed the Challenges and Way Forward, of Jammu and Kashmir Tourism at the Tourism Minister’s Conference held today at The Leela Raviz Kovalam, Thiruvananthapuram. She pointed out that the ethnic cleansing in Kashmir, targeted abduction of foreigners, disruption of life, destruction of properties and facilities and administrative machinery supporting the sector coming to a halt are the circumstantial issues affecting J & K Tourism. Deepika Kumari also said that ignorance of audience unaddressed, corruption, general neglect and apathy are the systemic issues affecting J & K tourism. “Lack of quality infrastructure, good ... Read more

Jammu and Kashmir Tourism has launched a new Web Portal of the Tourism Department http://www.tourismjk.in, which will provide direct access to the services being provided by the Department as well as technical information such as checklist and other formalities required for on-line registration and renewal of these services. Commissioner secretary, Tourism, Rigzian Sampheal launched the new portal on March 27, 2019 to ensure hassle free on-line services to those engaged in travel trade for promotion of tourism across the state. “The portal will go a long way in providing all information related to registration/renewal of Hotel Units/Travel Agencies/Dealers/Adventure Agencies etc ... Read more

Kashmir Tourism is considering intensive promotion of adventure tourism in the state to go along with the current market trend. Adventure tourism or active tourism, which involves physical activity in a tourist destination, is getting more popular among tourists. Some of the most popular activities are mountaineering, trekking, white water rafting, skiing, cross country skiing and ski mountaineering, and a host of other thrilling sports. According to an International Report on Snow and Mountain Tourism, as of April 2018, Germany had the highest number of skiers at 14.6 million, followed by France with 8.6 million. The share of people who ... Read more

Rigzin Samphel, Tourism Secretary, along with other dignitaries on the inaugural function of ITM Jammu. Jammu’s Biggest Travel & Tourism Exhibition, Indian Travel Mart (ITM) Jammu kick started  at Hotel Ramada on 16th November. The event was inaugurated by Rigzin Samphel, Tourism Secretary, Government of Jammu & Kashmir. OP Bhagat, Director Tourism, Showkat Malik, Joint Director Tourism, S K Atri, Deputy Director Publicity, Rupali Mahajan, Assistant Director Tourism and other senior dignitaries from the Government department, delegates, exhibitors, travel agents, tour organizers and hoteliers were present on the occasion. Jammu & Kashmir Tourism, Gujarat Tourism, Jharkhand Tourism, West Bengal Tourism, Goa Tourism, ... Read more

Jammu and Kashmir Hotel and Restaurant Association (JKHARA) urges Governor Satya Pal Malik and Chief Secretary BVR Subrahmanyam for appointing a full-fledged Director for Tourism Kashmir in view of the need of promotion of tourism sector. Showkat M Chowdhary , President of  JKHARA said In a statement  that tourism sector is one of the important sectors, which needs vivacious head of the department who could help in attracting tourists from within and outside the country. “Tourism department cannot be headless when there is a great need of the promotion of this sector during lean season. Tourism sector needs promotion day ... Read more

With an aim to facilitate adventure tourism in the state, the Jammu and Kashmir Government is in the process of framing guidelines for adventure activities being carried out by various agencies in the state. The guidelines envisage registration of the adventure tour operators, granting them proper permission for carrying out adventure activities, minimum requirements needed including equipment, safety norms, dos and don’ts for any agency to conduct such adventure activities in the state. “J&K has huge potential in adventure tourism and many domestic and international tourists visit the state for adventure activities, “but unlike other states we never had adventure ... Read more

A short film on Jammu and Kashmir tourism, titled “Warmest Place on Earth” has won “gold” at an award ceremony organised by the India chapter of International Advertising Association (IAA). The ad film launched by the state’s Tourism Department in September 2017 has been declared the winner in the ‘Travel and Tourism Category’ at IndiAA awards held in Mumbai on Friday. The film highlights the hospitality of Kashmir. The 5-minute film was the first such big campaign launched by the Kashmir government. Conceptualised by J Walter Thompson, the film was directed by filmmaker Amit Sharma. The lyrics of the background song in the ... Read more

Photo Courtesy: J&K Tourism The state tourism department is planning to conduct country-wide promotional campaign to attract more tourists to the Jammu and Kashmir. The department said it will also focus on attracting foreign tourists from Southeast Asian countries and Bangladesh, from where the footfall has witnessed a steep rise in the recent past. The move to launch promotional campaign were declared by Tourism Director, Tasaduq Jeelani during a meeting with tour operators, houseboat owners and hoteliers held in Srinagar recently. “The department is planning to participate in travel shows in Surat, Pune, Mumbai, Delhi, Hyderabad, Ahmadabad and Kolkata to tap ... Read more

Jammu and Kashmir Tourism Department is planning to implement a Management Information System (MIS) in order to keep an eye on the speed and real-time development of progressing works. This is an initiative by the tourism department to speed up the various ongoing projects under the Government of India and state government schemes. As per reports, the National Informatics Centre (NIC) has been given the task to develop a Programme Monitoring and Evaluation Software with some exclusive features. Around 50 officials in various departments of the tourism department would be given separate login id and passwords so that they can ... Read more

ഇന്ത്യയുടെ സൗന്ദര്യ കിരീടമാണ് കാശ്മീര്‍. കശ്മീരിനെ പറ്റി സംസാരിക്കുമ്പോള്‍ ആദ്യം തന്നെ മനസില്‍ എത്തുന്ന സ്ഥലങ്ങളാണ് ശ്രീനഗര്‍, സോന്‍മാര്‍ഗ്, ഗുല്‍മാര്‍ഗ്, പഹല്‍ഗാം എന്നിവ. ഇവയൊക്കെ പ്രശസ്തമായ ടൂറിസം ഡെസ്റ്റിനേഷനുകളാണ്. എന്നാല്‍ ഇതല്ലാതെ ആര്‍ക്കും അറിയാത്ത മനോഹരമായ സ്ഥലങ്ങള്‍ സംസ്ഥാനത്തുണ്ട്. ഈ സ്ഥലങ്ങള്‍ അത്ര അറിയപ്പെടുന്നവയല്ല. ജീവിതത്തില്‍ ഒരിക്കലെങ്കിലും നിങ്ങള്‍ കശ്മീരിലെ മറ്റാര്‍ക്കും അറിയാത്ത ഈ സ്ഥലങ്ങളുടെ സൗന്ദര്യം അനുഭവിക്കണം. ലോലബ് വാലി ലഹ്വാന്‍ നദിയാണ് കശ്മീരിന്റെ വടക്ക്-പടിഞ്ഞാറുള്ള ലോലബ് താഴ്വരയെ രൂപപ്പെടുത്തിയത്. സംസ്ഥാനത്തെ ഏറ്റവും വലിയ താഴ്വരയിലൊന്നാണിത്. പൈന്‍ കാടുകളും, ഫിര്‍ മരങ്ങളും കൊണ്ട് മൂടിക്കിടക്കുന്ന പ്രദേശമാണ് ലോലബ് വാലി. അവിടുത്തെ ഒരു പഴങ്ങളുടെ ഒരു തോട്ടമാണ് ലോലബ് വാലിയെന്ന് പറയാം. സീസണാകുമ്പോള്‍ ആപ്പിള്‍, ചെറി, പീച്ച്, ആപ്രിക്കോട്ട്, വാല്‍നട്ട് എന്നിവ കൊണ്ട് ഇവിടം സമ്പന്നമാകും. യൂസ്മാര്‍ഗ് ദൂത്ഗംഗയുടെ തീരത്ത് ശാന്തമായി സ്ഥിതിചെയ്യുന്ന സ്ഥലമാണ് യൂസ്മാര്‍ഗ്. യേശുവിന്റെ പുല്‍മേടാണിവിടം എന്നാണ് പ്രാദേശികമായി പറയുന്നത്. പുല്‍മേടുകളും കായലിലെ കാഴ്ചകളും മാത്രമല്ല നീലംഗ് , ... Read more

Jammu and Kashmir, Minister for Tourism Tassaduq Hussain Mufti said the state government has adopted a multipronged strategy to harness the tourism potential and position J&K as the leading global destination. He also said that the idea is to make tourism sector as the principal engine of the State’s economic growth. Tassaduq said the government’s endeavour would be to frame a tourism policy for not just creating jobs but to ensure better livelihood for the people. “We should not ignore the environmental consequences while creating infrastructure and exploring new destinations. The emerging situation around Pyangong Lake, Ladakh and Sonamarg in Kashmir ... Read more