Tag: International Tourism Bourse

Malaysia hopes to attract 30 million tourists via ITB Berlin participation

Malaysia is expecting that its participation in the International Tourism Bourse (ITB) in Berlin from March 6-10 will help it reach the target of attracting 30 million tourists by 2020. “I believe Malaysia’s cultural uniqueness is a big draw for the European market,” said Tourism, Arts and Culture Minister, Mohamaddin Ketapi, highlighting the increase in the number of renowned hotel property brands opening in Malaysia. “Several established hotel brands have ventured into Malaysia for the first time recently, while some of them are poised to enter the market in the near future. We are pleased that brands such as Double Tree, Hilton, ... Read more