Tag: International Conference on Tourism Technology

An increasingly competitive market warrants tourist destinations to constantly update and acquire a unique identity, while creating a story is key to promoting any product as a brand, a global conclave said today. “Innovation is pointless unless it is commercial. We must create an ecosystem conducive for growth by supporting new talents and building start-up incubators,” business information systems expert Brian Marrinan noted at the International Conference on Tourism Technology (ICTT 2019) here. Citing an example from a small city in his native Ireland, he explained how Shannon in the province of Connacht has been a world leader in travel ... Read more

In a novel initiative, close to 200 delegates at a global meet on travel took a 30-minute breather from the proceedings this forenoon to line up under the sun for a human formation that read ‘World Tourism Day’, bringing into sharp focus the significance of September 27. Wearing caps in saffron, white and green in the order of India’s tricolor, 185 participants from various parts of the globe at the International Conference on Tourism Technology (ICTT) here symbolically blurred man-made boundaries of countries, hailing the spirit of universal oneness. Once the delegates and officials at the meadow stood in the ... Read more

China’s emerging class of young, educated and resource-rich travel lovers are passionate about visiting countries, especially in East and South Asia, but India is yet to figure in their list of top eight destinations, an international conclave was told here today. Kerala, as one of India’s leading tourist destinations, must strive to latch on this new trend of graduates from China below 35 years of age touring abroad mostly with families, Beijing-based Richard Matuzevich of the World Tourism Cities Federation told the International Conference on Tourism Technology (ICTT). The third edition of the two-day ICTT, being organised by the Association ... Read more

David Carollo from Singapore, in a session on ‘Secrets of Search Engine Rankings’, at the International Conference on Tourism Technology, said algorithms continue to evolve, perpetually making thousands of improvements. “Those tasked with creating or optimizing content need to be aware of these modifications and their effect. To stay competitive in search in 2020, you need an optimization approach that reflects a successful search engine result,” he said. The search engine results are generally tracking tools attempting to provide an answer with algorithms that combine lots of factors: search volumes, ranking positions, conversion rate and user intent. “There are over ... Read more

At a session on ‘Impact of Influential Marketing in Tourism’ at ICTT 2019, digital marketing strategist Ellie Shedden spoke of the vitality of a thorough understanding of one’s intended audience and ultimate goals to help understand the entire gamut of the marketing plan. According to the speaker, who is founder of oop.com, more and more travelers of late prefer influencers’ opinion to advertisements. They choose agencies, hotels, airlines and even travel directions based on the advice of influencers, she noted. “Companies offering predefined descriptions of the products get much less traction compared to influencers. Today influencers manage the information themselves,” ... Read more

Traditional travel agencies need to employ Artificial Intelligence (AI) that must filter into medium-level companies as well, a global summit said here today even as it took note of how influencers in tourism manage information using sophisticated and innovative methods to serve the needs of consumers and breathe new vitality in the hospitality industry. Speakers at the International Conference on Tourism Technology (ICTT) 2019 highlighted the ways of using AI to offer personalization of guests in the hospitality industry along the whole travel process, while a couple of other sessions dealt with the importance of successful digital campaigns to attract ... Read more

Tourism trade organisations and travel firms from across India can seek the services of Kerala Startup Mission (KSUM) to strengthen business at a time when technology has an increasing say in the sector, state tourism minister Kadakampally Surendran said today. Inaugurating the 3rd International Conference on Tourism Technology (ICTT) here, he noted that Kerala’s strong startup ecosystem under KSUM has incubated several companies that have excelled in various sectors, including information technology. “I call upon the delegates here to collaborate with the IT facilities we provide so that you can improve your business strongly and steadily,” said the minister, who ... Read more

Shane Dallas started off his session at the ICTT2019 at Le Meridien, Kochi, explaining the three C’s of photography – Composition, Control and Connection. Shane has around 30 plus years of experience in photography. He has travelled across some 100 plus countries with his camera, capturing amazing frames of life. Shane Dallas advises to use a DSLR or advanced mirrorless camera and always carry a tripod, filters and cleaning equipment. He also advises not to shoot in auto mode. The basic principle behind the rule of thirds is to imagine breaking an image down into thirds (both horizontally and vertically) ... Read more

“Theme-based tourism grounded on local culture attracts Chinese tourists,” said Richard Matuzevich while speaking at the International Conference on Tourism Technology, organized by Association of Tourism Trade Organizations, India at the Le Meridien, Kochi. Cultural exploration and travel experience are the No.1 driver to attract Chinese outbound tourists, he said. “Complete dining and rest facilities and adopt internationally recognized symbols in scenic area and Promoting Mobile payment could attract more Chinese tourists, especially post-80s  and post-90s. “88.3 per cent of the tourists choose online channels as the most helpful channels to obtain overseas travel information and 50.3 per cent use online ... Read more

P Balakiran, Tourism Director, Govt of Kerala, has started off his speech at the inaugural day of the International Conference on Tourism Technology (ICTT 2019), kick-started at Le Meridien in Kochi, by reading out session notes he had taken during the previous ICTT conducted in 2017. “The information we have received from the ICTT 2017 sessions has greatly helped us while we were planning to revamp the Kerala Tourism website,” he said while addressing the audience today morning. “The budget allocated for digital marketing in the current financial year is 10 per cent, compared to the previous period’s 2 per ... Read more

Rani George, Secretary, Kerala Tourism, has congratulated Association of Tourism Trade Organizations, India (ATTOI) for organizing International Conference on Tourism Technology. “ICTT is an excellent and innovative initiative by ATTOI,” she said while speaking at the inauguration ceremony of the  ICTT 2019 held at Le Meridien, Kochi. “I did expect a much bigger turnout for such an innovative event like ICTT. I expect more tourism professionals and entrepreneurs will turn out in the coming sessions,” she said. The Secretary has congratulated ATTOI for the selection of topics for the third edition of ICTT and also said the topics are good ... Read more

International Conference on Tourism Technology (ICTT 2019), organized by Association of Tourism Trade Organisations, India (ATTOI), in association with Department of Tourism, Government of Kerala, kick-started at the Le Meridien in Kochi today. Kadakampally Surendran, Minister for Tourism, Govt of Kerala, will officially inaugurate the International Conference on Tourism Technology (ICTT 2019), at 6 pm today. The Association of Tourism Trade Organisations, India (ATTOI), in association with Department of Tourism, Government of Kerala, is organizing the International Conference on Tourism Technology (ICTT) in Kochi to address the challenges related with technology faced by Indian tourism and hospitality industry. The event started ... Read more

Kadakampally Surendran, Minister for Tourism, Govt of Kerala, will inaugurate the International Conference on Tourism Technology (ICTT 2019), to be held at Le Meridien on September 26. The Association of Tourism Trade Organisations, India (ATTOI), in association with Department of Tourism, Government of Kerala, is all set to host the International Conference on Tourism Technology (ICTT) in Kochi to address the challenges related with technology faced by Indian tourism and hospitality industry. The third edition of ICTT, organized by ATTOI, in association with Kerala Tourism, aims at helping the players of tourism industry to stay abreast with the latest technology ... Read more

India’s tourism industry will discuss in depth methods to improve personalised travel plan using latest technologies in the industry the world over, as Kochi is set to host the 3rd International Conference on Tourism Technology (ICTT) beginning on Thursday. Kerala’s Tourism Minister Kadakampally Surendran will inaugurate the September 26-27 event, where around 500 delegates are set to benefit from half-a-dozen sessions that aim to enrich owners of hotels and resorts, online tourism marketing managers and tour operators with newest ways of bettering business. The two-day meet at Le Meridien will pay special attention on stronger application of artificial intelligence in ... Read more

Given that artificial intelligence (AI) is revolutionising travel industry across the world, a major international summit next week will deliberate in depth about prompt and speedy application of the technology in India to boost tourism. Amid the worldwide trend of people letting the computer to plan their trips, the Association of Tourism Trade Organisations, India (ATTOI) is set to focus on the potential of AI in the country’s tourism that has of late seen a spurt in such apps to help travellers. The September 26-27 International Conference on Tourism Technology (ICTT) here will see 500 delegates discussing ways to improve ... Read more