Tag: Human by Nature

In spite of the terrible weather and the other adverse conditions, the tourist season in Kerala was well on course beating the last year statistics and according to the Ministry of Tourism, the state’s tourism has recorded some good growth from unexpected markets in 2018. The bad weather, religious and political protests, increased competition from Sri Lanka and the devastating floods don’t seem to have affected the tourism industry through out Kerala as more and more visitors have arrived in the state from new markets. “There was rampant apprehension that Kerala’s tourism will take a long time to recover. But ... Read more

Twenty-six travel bloggers from across the globe began a fortnight’s trip across Kerala from Kochi on March 21, 2019. The sixth edition of the ‘Kerala Blog Express’ (KBE) was flagged off by Rani George, Secretary, Kerala Tourism at the Grand Hyatt Kochi Bolghatty. The Blog Express had its first halt at the Kochi-Muziris Biennale, where the prominent social media influencers from 21 countries took a round of India’s biggest contemporary art festival. The Blog Express this time has a stronger representation from Latin American countries with 16 of its 26 bloggers being women. The journey facilitates the visitors to write and post ... Read more

Kerala Tourism has unveiled a new global brand campaign in Delhi on 19th February 2019 to replace the nine-year-old brand campaign ‘Your Moment is Waiting’. The new campaign – ‘Human by Nature’ – celebrates both people and nature equally in a seamless fashion. Kerala Tourism has premiered a short film of three minutes summarizing the way of life of the people, the inclusiveness, peace and harmony, and also rolled out snapshots capturing the vivid aspects of life, culture and nature during the launch of the campaign. Drawn from powerful human stories and set across five different terrains, this film is ... Read more