Tag: Expedia

Expedia Group, one of the world’s largest online travel agencies, is committing $275 million to help partners rebound from the impact of COVID-19. Research carried out by Expedia Group in April 2020 shows lodging partners want support from online travel agencies (OTAs) in four priority areas as they look to rebound from the pandemic: Demand trends insights on leisure and domestic travel, investments in marketing and demand generation for travel and destinations, increased visibility on sites and financial relief. Expedia Group’s recovery programme is comprised of global initiatives to support industry recovery and property-level relief designed to help independent partners ... Read more

Expedia presented Tourism Ireland with its 2017 ‘campaign of the year’ accolade on the Ireland stand at ITB in Berlin. Last autumn, Tourism Ireland teamed up with Expedia to grow visitor numbers to Dublin during the shoulder and off-season months. The joint campaign ran for six weeks in Britain, the United States and key Mainland European markets, including Germany. It included video and online advertising, takeovers of the Expedia homepage in the various markets, as well as email marketing. The campaign proved very successful, with double-digit increases in passenger and room demand in all markets during the campaign period; and ... Read more