Tag: Expedia Group
Jordan Tourism Board honored for Marketing Excellence in ME Campaign of the Year
Jordan Tourism Board has been recognized by Expedia Group Media Solutions, the digital advertising organization of Expedia Group, as a winner for ‘Middle Eastern Campaign of the Year’ category. Presented at ITB Berlin, Europe’s largest travel trade show, Expedia Group Media Solutions’ annual partner awards recognize partner campaigns that demonstrate innovation, creativity and achievement in travel marketing. The Jordan Tourism Board leveraged its strong relationship with Expedia Group Media Solutions to promote new Ryanair flight routes from 10 different Eastern European countries, including Belgium, Greece and Romania. Routes to Amman and Aqaba were promoted on Hotels.com in these locations, resulting ... Read more
Expedia Group to boost travel in Scotland
Sango Sands Beach, Durness, Scotland. Photo Courtesy: Instagram.com/gordondohertyphotography Expedia Group, one of the world’s largest online travel companies, and Scotland’s national tourism board, VisitScotland, have joined hands to help drive travel demand by supporting the country’s hoteliers. Expedia Group and VisitScotland have come to an agreement to build awareness of its value-adding technology tools, help maximise hotels’ offering and boost travel demand, particularly during the low season. Expedia Group’s expertise on managing travel data will help VisitScotland conduct a review of the visitor experience in Scotland, with a focus on improving regional spread across the country as well as working ... Read more