Tag: Expedia Group Media Solutions
Expedia Group Media Solutions introduces advertising relief programme worth $25 million
Expedia Group Media Solutions, the global digital advertising organization of Expedia Group, has announced further details of its destination relief programme, as part of its $275 million commitment to helping travel partners rebound from the impact of COVID-19 and fuel industry-wide recovery efforts. To help re-ignite travel demand to destinations, Media Solutions is making $25 million of advertising relief available, which includes products, programmes and media value add from Expedia Group brands for display campaigns across Expedia Group sites. Several brands within the Media Solutions portfolio – including Expedia, Hotels.com, Orbitz, Travelocity, Hotwire, Wotif, ebookers and CheapTickets – are offering customized brand ... Read more
Jordan Tourism Board honored for Marketing Excellence in ME Campaign of the Year
Jordan Tourism Board has been recognized by Expedia Group Media Solutions, the digital advertising organization of Expedia Group, as a winner for ‘Middle Eastern Campaign of the Year’ category. Presented at ITB Berlin, Europe’s largest travel trade show, Expedia Group Media Solutions’ annual partner awards recognize partner campaigns that demonstrate innovation, creativity and achievement in travel marketing. The Jordan Tourism Board leveraged its strong relationship with Expedia Group Media Solutions to promote new Ryanair flight routes from 10 different Eastern European countries, including Belgium, Greece and Romania. Routes to Amman and Aqaba were promoted on Hotels.com in these locations, resulting ... Read more