Tag: Ellie Shedden

At a session on ‘Impact of Influential Marketing in Tourism’ at ICTT 2019, digital marketing strategist Ellie Shedden spoke of the vitality of a thorough understanding of one’s intended audience and ultimate goals to help understand the entire gamut of the marketing plan. According to the speaker, who is founder of oop.com, more and more travelers of late prefer influencers’ opinion to advertisements. They choose agencies, hotels, airlines and even travel directions based on the advice of influencers, she noted. “Companies offering predefined descriptions of the products get much less traction compared to influencers. Today influencers manage the information themselves,” ... Read more