Tag: Elle sheddon
Ellie Shedden to speak on Impact of influential marketing in tourism at ICTT 2019
Influencers are having an increasing impact on people’s travel plans, with the majority of travellers now relying heavily on influencer’s recommendations when planning trips. Ellie Shedden, a qualified marketing specialist and owner of THE-OOP.COM, a digital marketing agency that helps small to medium businesses increase their reach and revenue, will speak on the ‘Impact of influential marketing in tourism’ at at the International Conference on Tourism Technology 2019, organized by ATTOI, at Le Meridian in Kochi on September 26. Around 60 per cent of vacationers are swayed by influencers’ recommendations when deciding where to go, while 50 per cent look to ... Read more