Tag: ecotourism marketing

Kerala tourism to put forward new techniques to market eco-tourism spots leveraging information and communication technology (ICT) tools including micro websites and promotional videos. The government has approved Rs 1.95 crores for the project proposal led by Invis Multimedia, Kerala state Tourism Department’s official web developers. Photo Courtesy:keralatourism.org As the importance of visual marketing is growing rapidly, the website will post 15 new promotional films on eco-adventure, and e-brochures followed by a new format of centralised online booking system for preferred eco-tourism destinations. “Several ecotourism centres have own websites and the activities there are also being promoted by both tourism and ... Read more