Tag: DomesticTourism
From Bad to Worse; New norms, elections and board exams killing Kerala’s domestic tourism hopes
After a short lived spike in domestic tourism arrivals, Kerala’s tourism sector has once again plummeted into uncertainty due to an array of developments. The decision to make negative RT-PCR tests compulsory for visitors to kerala from other states like Maharashtra, Karnataka, Rajasthan, West Bengal and the northeastern region has badly damaged the hopes of the tourism sector. The slump in the number of tourist arrivals to the various tourist destinations is again creating serious trouble to any sort of revenue generation. To add to the existing worries, the sector is staring at more trouble after the announcement of the ... Read more
State Tourism Boards go all out to woo domestic tourists through various campaigns
There is intense competition among tourism boards from across the country to woo domestic travellers with an increasing number of people opting for destinations within the country. The boards have launched marketing promotions across social media, television and print. Several tourism boards, including those of Punjab, Maharashtra, Kerala, Leh & Ladakh and Uttarakhand, are leaving no stone unturned to attract travellers and revive the tourism economy. Some states have started running demand generation campaigns targeted at travellers, while others have reached out to tour operators to pitch their destinations. “States are also reaching out to industry associations for focused branding, ... Read more
‘Bharat Parv 2021’ launched on Republic Day to promote domestic tourism
Lok Sabha Speaker Shri Om Birlaon Tuesday, inaugurated the ‘Bharat Parv 2021’, a virtual national festival showcasing the country’s diverse culture, cuisines, and handicrafts. Minister of State (Independent charge) for Tourism and Culture Shri Prahlad Singh Patel was also present on this occasion. The Ministry of Tourism in collaboration with other central Ministries is organizing this year a virtual ‘Bharat Parv’ event from 26th to 31st January 2021, showcasing the spirit of ‘Ek Bharat Shreshtha Bharat’. Shri Om Birla in his address to the august gathering greeted everyone on the occasion of 72nd Republic Day. Praising India’s democracy, the Lok ... Read more
Kerala Responsible Tourism Mission to promote micro unheard destinations
“Making better places for people to visit and better places for people to live in” has been the slogan of Kerala’s Responsible Tourism (RT) mission since its inception. Speaking about the revival of tourism in the state, K. Rupesh Kumar, RT Mission State coordinator said domestic tourism was on the revival path, as can be gauged from the arrival of guests from other States. “Knowing that responsible tourism is the way forward post-pandemic, they come in search of experiential tourism. Stakeholders have readied unique packages where care is taken to avoid crowding and adhere to hygiene,” He added “In keeping ... Read more
CKTI asks Kerala Government to change the quarantine norms for Tourism Revival
Prominent Tourism Trade body of Kerala, Confederation of Kerala Tourism Industry (CKTI) has requested the state government to allow free entry for domestic tourists to the state without mandatory quarantine rules upon arrival. CKTI in a letter to the Chief Secretary of Kerala has complained that the current guidelines for visitors, which specifies mandatory quarantine for visitors, is not at all helping the revival process of tourism in the state, mainly the domestic market. CKTI has recommended the government to review the current guidelines and have requested free entry for all tourists from other states. The Confederation has cited examples ... Read more
“Book a Holiday at Home” – Tourism Australia’s Holiday Gifting Campaign to boost domestic tourism
Australians are being encouraged to give the gift of travel this festive season with a new campaign aimed at inspiring travellers to help give back to operators and communities across the country during what is typically their busiest period by booking a tourism experience. With domestic travel restrictions continuing to ease, the latest marketing push from Tourism Australia urges those who have the means to, to take the opportunity to reconnect with loved ones while enjoying one of the many experiences on offer across Australia, from a city staycation to a winery tour, a surf lesson or a wellness retreat. ... Read more