Tag: China ready workshop
Tourism Minister calls for attracting more Chinese travellers to the state
Amid Kerala Tourism’s effort to woo more Chinese travellers to the state, a workshop was held today for travel and tourism trade as part of designing a marketing strategy to increase their footfall. Inaugurating the concluding ceremony of the workshop, state Tourism Minister Kadakampally Surendran said the state should tap the strong China market which sends 150 million tourists across the world. “Kerala will do a sustained China Ready campaign with definite partnerships at G2G, B2B and B2C levels,” he said. “In spite of deep historical, cultural and continental connect, Kerala is still not the most frequented tourist destinations of the Chinese, ... Read more