Tag: bollywood in switzerland

Switzerland’s tourism board has once again appointed Ranveer Singh as their brand ambassador to enhance the number of tourists form India. Bollywood block busters, Sangam, Dilwale Dulhaniya Le Jayenge and Jab Tak Hai Jaan have showcased Bollywood’s fascination with Switzerland. The Swiss government is trying to cash this fascination to promote their tourism sector. Director of Switzerland Tourism India Claudio Zemp said, “Ranveer showcased the fun and adventurous side of Switzerland in last year’s campaign, while this time around we have highlighted the Lake Geneva Region, one of Switzerland’s hidden gems. It focuses more on the finer things of life ... Read more

Bollywood heartthrob Ranveer Singh, Switzerland’s ambassador in India, has managed to drive a 25 per cent growth rate in the overnights in the Alpine nation. “We couldn’t be luckier to have Ranveer Singh as our brand and country ambassador. He has really boosted the image of Switzerland in terms of tourism to make it younger, fresher, more exciting and more active. This is exactly how we want to position Switzerland in future to place it as the most desirable outdoor destination and he is helping us in doing just that,” said Martin Nydegger, the newly appointed CEO of Switzerland Tourism. ... Read more