Tag: Blair Athol
Liquor brand to invest £150 million in Scotch whisky tourism
Diageo, a British multinational alcoholic beverage company headquartered in London, is all set to invest about £150 million to create state of the art Scotch whisky visitor experience, at Edinburgh in Scotland. The company itself owns the major alcoholic beverage brands in the industry namely Smirnoff, Johnnie Walker, Baileys and Guinness. The project further aims to attract over millions of Scotch whisky fans across the world through the new tourism project. The project additionally aims to introduce the craftsmanship of the brand through visitor experience programmes. Diageo’s famous distilleries in the country include Lagavulin, Talisker, Glen Ord, Oban, Dalwhinnie, Blair ... Read more