Tag: B2B Campaign

With an aim to increase the domestic tourist inflow to the state by 50 per cent by 2021, the Kerala Tourism Department is planning to have a five-month promotional campaign in nine states. The outbreak of Nipah virus has adversely affected the tourism industry of Kerala in recent months. The five-month promotional drive is to overcome this situation and attract more tourists to the Gods Own Country. Fifteen B2B meetings are scheduled between July and November. The first phase of the campaign will commence with a Travel and Tourism Fair in Kolkata (West Bengal) from July 6-8, followed by tourism ... Read more