Tag: ayurveda

Kerala does not have incessant rains that stop all activity. It rains for a few hours with sunny interludes. Occasionally the rains might stretch on for a few days but sunshine is never far away. These golden interludes provide an equilibrium to life’s natural flow Kerala has mainly two rainy seasons. The Southwest Monsoon that arrives in the month of June is called Edavappathy, as it comes in the middle of the month of Edavam on the Malayalam Calendar. Mid October witnesses the arrival of the Northeast Monsoon. In the Malayalam calendar this month is called Thulam and hence the ... Read more

As part of its domestic marketing strategy, Kerala Tourism is planning to participate in domestic trade fairs, as per the tentative schedule shown below in March 2021. Name of Trade Fair Date State Tentative No. of Table Space TTF Ahmedabad 4-6 March 2021 Gujarat 14 OTM Mumbai 19-21 March 2021 Maharashtra 14 SATTE Delhi 24-26 March 2021 Delhi 24 Department of tourism will be setting up Kerala Pavilion in the above trade fairs in an appropriate manner and a tablespace will be provided to each participant depending on the space availed by Kerala Tourism in each fair in accordance with ... Read more

Lockdown fatigue extended work-from-home model and constant fear of infection has created a demand for wellness packages and stress relief therapies as consumers look to unwind and relax. Several hospitality firms, as well as online at home services platform such as Urban Company, have responded by curating packages on stress relief, digital detox, and immunity building meal services to woo customers. Badly hit by the pandemic, wellness business is reviving as various states lifted restrictions on spa services with Kerala being the most recent one. Hotels, resorts, and traditional Ayurveda centers have started witnessing demand registering up to 40% growth ... Read more

The Government of Kerala has finally decided to reopen spas and ayurvedic resorts in the state, which were closed for over nine months due to the novel coronavirus. The decision was announced by the state Tourism Minister Kadakampally Surendran. The spas, ayurvedic resorts, and other such facilities in Kerala, are now all set to welcome visitors again as the state government has issued orders for reopening them by adhering to safety norms. There has been a continuous demand from the industry players to open up the Ayurveda sector which has a significant role in Kerala’s incoming tourism. The spas and ... Read more

Kerala Travel Mart (KTM) Society has started preparations for a Virtual Kerala Travel Mart in March this year. The dates of the Virtual Travel Mart are expected to be announced soon by the Kerala Tourism department and KTM. The 5-day-long virtual exhibition will have B2B meetings and seminars on different topics. There will be seminars on all five days where experts from the industry will discuss and deliberate ways to revive the tourism sector in the state. The motive to promote tourism and its related activities in the State of Kerala led to the formation of the Kerala Travel Mart ... Read more

The surge in the inflow of domestic tourists to Kerala during the Christmas-New Year festive season brought some cheer to Kerala tourism stakeholders, even as quarantine norms are keeping away guests who generally stay put in the State for 2 weeks. The pandemic has not just hit the hospitality stakeholders but also the Ayurveda and wellness sectors, which combined together contribute a major chunk of income from tourism. Most guests hence prefer short vacations lasting less than a week. The Ayurveda Promotion Society (APMS) has recently submitted a memorandum to the Chief Minister of Kerala, explaining the present situation of ... Read more

With the opening of the tourism industry in Kerala, medical and wellness tourism has gained tremendous momentum. Ayurveda, Yoga and Naturopathy are the key contributors injecting a new life to the hospitality industry which has itself been on life support system for a long time now. Yoga as well as Ayurveda has been seen as natural ways of boosting immunity, improving quality of life and wellbeing of both mind and body. The fact that both don’t pose any harmful effects adds to the advantage. Both are believed to have great significance in building immunity for the body, and also help ... Read more

കോവിട് 19 അഥവാ വൈറസ് മൂലം ലോകത്തകമാനം ഭീതിജനകമായ അന്തരീക്ഷത്തിലാണ് ഒരുപക്ഷേ ലോകം നാളിതുവരെ പരിചിതമല്ലാത്ത ഒരു സ്ഥിതി വിശേഷമാണിന്ന്, ശാസ്ത്രലോകം പകച്ചു നിൽക്കുന്നു. എന്നാൽ നമ്മൾ ശ്രദ്ധാപൂർവം വിലയിരുത്തേണ്ട പല ഘടകങ്ങളും ഒരു പക്ഷേ സ്വന്തമായുള്ളത് ഇന്ത്യയാണ്. ഇവിടെ ശാസ്ത്രീയമായല്ലങ്കിൽ പോലും ആയുർവേദ ജീവിത ശൈലിയോടടുത്തു നിൽക്കുന്ന ഒത്തിരി ഘടകങ്ങൾ ഒരുമിച്ച് ചേർത്ത് വായിക്കേണ്ടതായുണ്ട്. നിത്യ ജീവിതത്തിൽ ഇന്ത്യൻ ജനത കാലാകാലങ്ങളായി നിത്യേന ഉപയോഗിച്ച് വരുന്ന മഞ്ഞളും ഇഞ്ചിയും കുരുമുളകും, വെളുത്തുള്ളിയും ആഹാരത്തിൽ ഉൾപ്പെടുത്തിയുള്ള ഇന്ത്യൻ ആഹാര രീതി ഒക്കെ ആദികാലം മുതൽ ഇന്ത്യയിൽ പാലിച്ച് പോകുന്നുണ്ട്. എന്നാൽ യൂറോപ്പിലും അമേരിക്കയിലും നമ്മുടെ മഞ്ഞളിനും ഇഞ്ചിക്കും സവിശേഷ ഗുണമുണ്ടെന്ന് പറഞ്ഞപ്പോഴാണ് നമുക്ക് കാര്യം പിടികിട്ടുന്നത്. ഇത് ആമുഖമായി പറഞ്ഞതിന്റെ അർത്ഥം ആയുർവേദത്തിനും യോഗയ്ക്കും ഇത്തരം സാഹചര്യങ്ങളിലുള്ള അനിതര സാധാരണമായ പ്രസക്തി നാം കാണേണ്ടതുണ്ട്. ഏതൊരു വൈറസിനേയും അതിജീവിക്കാൻ മനുഷ്യശരീരത്തിന് വേണ്ടത് പ്രതിരോധ ശക്തി ആണെന്ന് എല്ലാ വൈദ്യ ശാഖകളും സുസമ്മതരാണ്. ... Read more

Nepal has agreed to align with Kerala on tourism and ayurveda. The decision was taken during the visit of the former prime minister of Nepal and senior leader of Communist Party of Nepal (UML) Jhala Nath Khanal. Kerala Chief Minister Pinarayi Vijayan has proposed Khanal for cooperation with Kerala in tourism and ayurveda sectors when he visited the CM at his office in Thiruvananthapuram. The proposal was made by the chief minister when a delegation led by Khanal called on him at the official residence, Cliff House on March 27, 2019. Khanal briefed the chief minister about the political situation ... Read more

IIM Kozhikode is hosting an International Conference on Global Health and Medical Tourism (GIoHMT) on March 7-10, 2019. The event will be organized in association with the tourism department of government of Kerala and MVR Cancer Centre & Research Institute. Renowned Ayurveda Medical center, Kottakkal Arya Vaidya Sala will also take part in the event, which is being co-hosted by Indian Institute of Health Management Research (IIHMR) University in Jaipur MVR Cancer Centre & Research Institute is one of the leading facilities in Kerala that provides advanced cancer treatment facility at affordable costs. MVR Cancer Centre and Research Institute has ... Read more

Ministry of AYUSH and WHO has been jointly organizing a three days Working Group Meeting for reviewing the WHO document ‘Benchmarks for Training in Yoga, from 26-28 February, 2019 at New Delhi. The meeting is coordinated by Morarji Desai National Institute of Yoga (MDNIY). WHO is developing Benchmarks Document for Training in Yoga as part of its global strategy to strengthen the quality, safety and effectiveness of Traditional and Complementary Medicine.  Development of this benchmarks document is included in the Project Collaboration Agreement signed between World Health Organization (WHO) and Ministry of AYUSH on Cooperation in the field of Traditional ... Read more

Shripad Yesso Naik , Minister of State for AYUSH, launched the e-AUSHADHI portal, for online licensing of Ayurveda, Siddha, Unani and Homoeopathy drugs and related matters on 13th February  at New Delhi. Addressing the gathering Naik said that this e-AUSHADHI portal is intended for increased transparency, improved information management facility, improved data usability and increased accountability. “Timelines will be fixed for processing of application through this portal with SMS and e-mail status updates at each step of the process. This initiative of the Ministry of AYUSH is a reflection of our Government’s commitment towards e-governance, ease of doing business and ... Read more

12500 health and wellness centres need to be identified across the country for rendering AYUSH services, said Shripad Naik, Minister of State for AYUSH (I/C) on the sidelines of the fourth Conference of AYUSH/Health Ministers of States/UTs. The day long conference organized by the Ministry of AYUSH to provide an opportunity to States/UT to interact with each other for the development of AYUSH sector, was inaugurated by Shripad Naik. The conference was attended by AYUSH/Health Ministers/Secretaries and officials from 29 States/UTs; senior officials of AYUSH Ministry and representatives of AYUSH organizations. In his inaugural address, the AYUSH Minister said that States and Union Territories ... Read more

The Union Cabinet chaired by Prime Minister has approved a Memorandum of Understanding (MoU) between India and Brazil on cooperation in the field of Traditional Systems of Medicine and Homoeopathy. Photo Courtesy: ayurvatraveller.com The MoU will enhance bilateral cooperation between India and Brazil in the areas of Traditional Systems of Medicine. This will be of immense importance to both countries considering their shared cultural heritage. India is blessed with well-developed systems of traditional medicine including medicinal plants, which hold tremendous potential in the global health scenario. India and Brazil share a very close and multi-faceted relationship at bilateral as well ... Read more

The Foreign Tourist Arrivals (FTAs) in India on medical visa during 2016 and 2017 were estimated at 4, 27, 014 and 4, 95, 056 respectively, registering a positive growth of 15.9 per cent. “Medical Tourism holds immense potential for India. The Indian systems of medicines, viz. Ayurveda, Yoga, Panchakarma, Rejuvenation Therapy, etc., are among the most ancient systems of medical treatment in the world. India can provide medical and health care of international standards at low costs. India excels in the state of the art medical facilities, reputed health care professionals, quality nursing facilities and traditional healthcare therapies,” said K J ... Read more