Tag: ayurveda promotion society

Ayurveda is the biggest revenue earning sector as far as Kerala Tourism is concerned.  Ayurveda tourism in Kerala comprises two categories  1.    Wellness Ayurveda2.    Therapeutic Ayurveda The first one is more connected to the tourism angle and are mostly represented by beach properties. This segment has always attracted great demand. Around 65% of the Ayurveda clients come into this category out of which most are international guests. They take a 7-28 day programme when the international season kicks in from  September to April. This year also most of the resorts were running full house from last October till the lockdown was implemented. The ... Read more

The Ayurveda Promotion Society (APS) is devising a plan to fight the impact of the coronavirus pandemic, which has ravaged the travel and tourism industry. In an online meeting convened on Saturday, APS members discussed the importance of surviving the crisis first before launching into top gear. While most members talked about the importance of marketing campaigns revolving around how ayurveda can build immunity, some felt that the concept should not be overstated. Dr D Ramanathan, President, Ayurveda Medicine Manufactures Association of India (AMMOI), said the Indian government is seeing a growth of 20% this year in the ayurveda industry ... Read more

Ayurveda Promotion Society (APS), in association with Kerala Tourism and India Tourism, has launched maiden International Ayurveda Ambassadors’ Tour and B2B Meet on October 25, Dhanwanthari Day. The 45 Ambassadors comprising International Ayurveda operators, agents, bloggers and media personnel from 30 countries around the world, will stay in Kerala for 12 days and discover the possibilities for Ayurveda tourism and discuss the unique health culture and Ayurvedic treatment in Kerala. Six B2B meetings will be held at Bekal, Kozhikode, Cheruthurthy, Thrissur, Ernakulam, Kollam, Kumarakom and Kovalam during the 12-day road trip across Kerala, for the visitors for direct interaction with ... Read more

The Ayurveda Promotion Society is organising Ayurveda Ambassador’s Tour from 25th October 2019 to 04th November 2019 across different destinations in Kerala. The decision to conduct Ayurveda Promotion Society’s first mega event was taken during the Annual General Meeting of  at Kochi announced its on 24th November 2018. The event is aimed to attract International operators/ Media specialized in Ayurveda and yoga, to experience the wellness and therapeutic facilities in Kerala and to meet the service provider’s in Kerala across different locations. “It’s a 12- Day programme starting from 25th October 2019 from Kannur in North Kerala and will conclude on November 4, 2019 at ... Read more

In a move to promote Kerala Ayurveda globally and within India, Ayurveda Hospitals, Ayurveda Resorts, Ayurveda Centre, Clinics, Ayurveda Medicine Drug Manufacturers, Ayurveda Medical Institutions have come together to form ‘Ayurveda Promotion Society’. The main aim of the society is to promote Ayurveda under one platform with proper guidance and directives, thereby becoming a global brand of the state. The society will carry out the initiative with the support of Ayush, Health Ministry, Tourism Ministry, Industries Ministry and Education Ministry. The society aims at Ayurveda promotion by conducting seminars, workshops, exhibitions, tours, study classes, through magazines etc. The society will ... Read more