Tag: Association of tourism trade Organizations india

The Association of Tourism Trade Organisations India (ATTOI) has urged the Indian government to initiate direct flights between Thiruvananthapuram and various European cities, to rekindle interest among European guests to visit the state of Kerala. ATTOI President Vinod CS has said that starting air travel services to cities like Frankfurt, London, Zurich and Dublin will help to rejuvenate the tourism sector in Kerala, especially in the post-COVID scenario. “The greater connectivity to Europe will help European travellers to visit us more often, thus contributing more foreign exchange earnings for the state,” he said. “I hope the Central government can expedite ... Read more

An increasingly competitive market warrants tourist destinations to constantly update and acquire a unique identity, while creating a story is key to promoting any product as a brand, a global conclave said today. “Innovation is pointless unless it is commercial. We must create an ecosystem conducive for growth by supporting new talents and building start-up incubators,” business information systems expert Brian Marrinan noted at the International Conference on Tourism Technology (ICTT 2019) here. Citing an example from a small city in his native Ireland, he explained how Shannon in the province of Connacht has been a world leader in travel ... Read more

In a novel initiative, close to 200 delegates at a global meet on travel took a 30-minute breather from the proceedings this forenoon to line up under the sun for a human formation that read ‘World Tourism Day’, bringing into sharp focus the significance of September 27. Wearing caps in saffron, white and green in the order of India’s tricolor, 185 participants from various parts of the globe at the International Conference on Tourism Technology (ICTT) here symbolically blurred man-made boundaries of countries, hailing the spirit of universal oneness. Once the delegates and officials at the meadow stood in the ... Read more

China’s emerging class of young, educated and resource-rich travel lovers are passionate about visiting countries, especially in East and South Asia, but India is yet to figure in their list of top eight destinations, an international conclave was told here today. Kerala, as one of India’s leading tourist destinations, must strive to latch on this new trend of graduates from China below 35 years of age touring abroad mostly with families, Beijing-based Richard Matuzevich of the World Tourism Cities Federation told the International Conference on Tourism Technology (ICTT). The third edition of the two-day ICTT, being organised by the Association ... Read more

David Carollo from Singapore, in a session on ‘Secrets of Search Engine Rankings’, at the International Conference on Tourism Technology, said algorithms continue to evolve, perpetually making thousands of improvements. “Those tasked with creating or optimizing content need to be aware of these modifications and their effect. To stay competitive in search in 2020, you need an optimization approach that reflects a successful search engine result,” he said. The search engine results are generally tracking tools attempting to provide an answer with algorithms that combine lots of factors: search volumes, ranking positions, conversion rate and user intent. “There are over ... Read more

At a session on ‘Impact of Influential Marketing in Tourism’ at ICTT 2019, digital marketing strategist Ellie Shedden spoke of the vitality of a thorough understanding of one’s intended audience and ultimate goals to help understand the entire gamut of the marketing plan. According to the speaker, who is founder of oop.com, more and more travelers of late prefer influencers’ opinion to advertisements. They choose agencies, hotels, airlines and even travel directions based on the advice of influencers, she noted. “Companies offering predefined descriptions of the products get much less traction compared to influencers. Today influencers manage the information themselves,” ... Read more

“Theme-based tourism grounded on local culture attracts Chinese tourists,” said Richard Matuzevich while speaking at the International Conference on Tourism Technology, organized by Association of Tourism Trade Organizations, India at the Le Meridien, Kochi. Cultural exploration and travel experience are the No.1 driver to attract Chinese outbound tourists, he said. “Complete dining and rest facilities and adopt internationally recognized symbols in scenic area and Promoting Mobile payment could attract more Chinese tourists, especially post-80s  and post-90s. “88.3 per cent of the tourists choose online channels as the most helpful channels to obtain overseas travel information and 50.3 per cent use online ... Read more

Association of Tourism Trade Organizations, India, in association with Tourism News Live is planning to conduct a one-day seminar on Modern Trends in Tourism Marketing on November 27, 2018. The seminar, scheduled to be held at the KITTS Auditorium in Thiruvananthapuram, will be inaugurated by Tourism Minister Kadakampally Surendran. The inaugural session of the seminar will be conducted by Rajeev Devaraj, Editor, News18 Kerala. Rajeev will give Digital Marketing Tips to the travel trade associates attending the seminar. Anish Kumar P K, Past President of ATTOI and Managing Director of Travel Planners will take a session on ‘Need of Instagram ... Read more

C S Vinod, President and P V Manu, Secretary Association of Tourism Trade Organizations, India (ATTOI) is calling all trade, tourism organizations and government bodies to act proactively to support the Kerala Tourism sector to gain back its sheen. “Tourism in Kerala is having a tough time and, we need to act proactively to bring back the sheen of the sector. All the travel, tourism, trade organizations and government bodies should act together to bring back the lost glory of Kerala Tourism. More than trade fairs, the focus should be more on running extensive campaigns in print, visual and online ... Read more

ATTOI (Association of Tourism Trade Organizations, India), in association with Ministry of Ayush and Kerala Tourism, is organising a tour of yoga professionals from across the world to the birthplace of yoga. The 10-day educational tour, Yoga Ambassadors Tour, is organised as part of the various programmes organised by the ministry on the International Yoga Day with the support of Kerala Tourism. Yoga Tour operators, Wellness Magazine professionals, and Yoga Teachers from across the world are being invited for familiarizing the Global audience about Kerala and it’s richness. The Yoga Ambassadors were selected by a team of experts based on specific ... Read more

ATTOI (Association of Tourism Trade Organizations, India), in association with Ministry of Ayush is organising a tour of yoga professionals from across the world to Kerala, known as the “Yoga’s birth place”. The 10-day educational tour, Yoga Ambassadors Tour, is organised as part of the various programmes organised by the ministry on the International Yoga Day (IDY) with the support of Kerala Tourism. “Applications have been invited from established and practicing yoga professionals from around the world to have a first-hand experience of Kerala, the southern state of India, the country proud to be known as the birth place of ... Read more