Tag: Alipay
Alipay, Singapore Tourism Board join hands to boost Chinese tourist spending
Chinese online payment form Alipay and Singapore Tourism Board (STB), have launched a series of joint marketing initiatives aimed at raising destination awareness of Singapore and driving tourist spending among Chinese visitors. Alipay and STB signed a Memorandum of Understanding (MoU) in September 2017 to enhance Chinese tourists’ overall experience in Singapore. Under the MoU, both parties agreed, among other things, to explore co-investing in joint-marketing initiatives to encourage Chinese tourists to spend with Alipay while in Singapore. Since signing the MOU, Alipay has experienced double-digit growth in user spending. China has also become Singapore’s top market in 2017 for ... Read more