Tag: Algarve Tourism
Algarve must evolve ‘beach holiday’ brand: Portugal tourism chiefs
Algarve tourism chiefs say the region must diversify and build on its renowned ‘beach holiday’ brand in order to benefit from the rapidly evolving global tourism market. Joao Fernandes, Algarve Region Tourism Board (RTA) President and Algarve Tourism Association (ATA) boss, said Algarve tourism unquestionably remains very strong. However, it can drive greater recognition and wealth creation by improving and diversifying its offer. The news comes ahead of the 2019 Algarve Tourism Conference running from 9am-5pm at the Hilton Vilamoura Resort on Friday September 27. This year’s central theme is ‘health and wellness’ travel. Worldwide ‘wellness tourism’ spend is rising ... Read more
Algarve bids to become ‘Mecca’ for booming €600 billion wellness travel industry
The Algarve could be transformed into a ‘Mecca’ for health and wellness travel – benefiting from major investment linked to the booming €600 billion global industry – according to organisers of the 2019 Algarve Tourism Conference. Tourist development consultant Andrew Coutts said worldwide ‘wellness tourism’ spend is rising rapidly and expected to surpass €900 billion by 2022, representing 18pc of the global tourism market. Meanwhile the GWI (Global Wellness Institute) predicts wellness tourism trips to grow by 8pc annually reaching 1.2 billion by 2022. The news comes ahead of the 2019 Algarve Tourism Conference running from 9am-5pm at the Hilton ... Read more