Author: Tourism News live

Navratri is one of the most popular festivals celebrated in the country and is dedicated to the worship of the Hindu deity Durga. It is considered to be the world’s longest dance festival where people from all walks of life come together and dance their hearts out to the traditional dance of Gujarat called Garba and Dandiya-Raas. On this occasion, while the entire country celebrates this auspicious festival with much gusto, Novotel Goa Dona Sylvia invites you for their Dandiya Night. Dress your best and show off your killer moves with an amalgamation of disco beats with traditional folk music ... Read more

In just four months following the horrifying terror attacks that threatened to derail the fast flourishing tourism industry of Sri Lanka, a strong recovery strategy implemented by key industry players such as Cinnamon Hotels and Resorts has enabled the sector to effectively address and avert an emergent crisis. Spearheading this revival, the hospitality chain has initiated a number of campaigns, an encouraging celebrity video with VIP guests who have graced Cinnamon over the past few years, internationally renowned celebrity destination ambassadors such as former Miss Sri Lanka, Jacqueline Fernandez and Miss World, Manushi Chhillar, an innovative destination campaign ‘Bring a ... Read more

The prestigious IIA National Awards for Excellence in Architecture 2018 will be held in Trivandrum on October 3rd and 4th 2019 along with Trivandrum Architecture and Aesthetic Celebration (TAAC). The awards will be adjudged in categories of Residential, Interior- Non Residential, Socially Responsible, Commercial, Pubic Institutional, Industrial – Infrastructure, Interior – Residential, Hospitality & Recreation, Conservation, Landscape, Unbuilt and Research. The two-day event held at Kovalam beach Trivandrum will see the attendance of about 1000 delegates comprising Architects & Urban Planners, from India and across the globe. The Indian Institute of Architects (IIA) is the national body of architects, with ... Read more

In a first such initiative in the country, Kerala Tourism will be implementing guidelines and a certification scheme from Bureau of Indian Standards (BIS) to promote more systematic approach and safety in adventure tourism. The procedural guidelines for registration are under consideration of the state government and is expected to come into force by October. BIS will be joining hands with Kerala Tourism to launch the new certification scheme, which is meant to comply with safety and security standards. This was disclosed by State Tourism Director P Bala Kiran IAS on the concluding day of the International Conference on ‘Global Trends ... Read more

Israel Ministry of Tourism (IMOT) conducted a roadshow in Hyderabad on 26th September to enhance commercial ties with the Indian travel trade fraternity. In an effort to retain the growth momentum of Indian arrivals to Israel, the team interacted with over 50 key travel and tour operators, MICE providers and up-market leisure operators. The event commenced with a presentation leading to an interactive session with the IMOT team. The roadshow included interactive B2B sessions, education programmes and workshops to aid trade members in planning itineraries and responding to customer queries. The Israeli delegation was led by the newly appointed Director ... Read more

Kerala Tourism is embarking on a brand building mission to make the state one of the most sought-after global destinations, said Hon. Minister for Tourism, Co-operation and Devaswom Kadakampally Surendran on Monday. Speaking after distributing prizes to the winners of the Second Clint Memorial International Children’s Online Painting Competition, the Minister said though Kerala has firmly positioned itself on world tourism map, there are still potential markets to be tapped. “One of the biggest challenges Kerala is facing in tourism sector is that it has to compete globally. We mostly try to attract visitors, who would have gone to Sri ... Read more

Amid Kerala Tourism’s effort to woo more Chinese travellers to the state, a workshop was held today for travel and tourism trade as part of designing a marketing strategy to increase their footfall. Inaugurating the concluding ceremony of the workshop, state Tourism Minister Kadakampally Surendran said the state should tap the strong China market which sends 150 million tourists across the world. “Kerala will do a sustained China Ready campaign with definite partnerships at G2G, B2B and B2C levels,” he said. “In spite of deep historical, cultural and continental connect, Kerala is still not the most frequented tourist destinations of the Chinese, ... Read more

An increasingly competitive market warrants tourist destinations to constantly update and acquire a unique identity, while creating a story is key to promoting any product as a brand, a global conclave said today. “Innovation is pointless unless it is commercial. We must create an ecosystem conducive for growth by supporting new talents and building start-up incubators,” business information systems expert Brian Marrinan noted at the International Conference on Tourism Technology (ICTT 2019) here. Citing an example from a small city in his native Ireland, he explained how Shannon in the province of Connacht has been a world leader in travel ... Read more

Barely days after it was conferred three PATA gold awards, Kerala Tourism covered itself with more glory as it bagged two prestigious National Tourism Awards 2017-18 for the Best Tourism Film ‘Come Out and Play’ and the third prize in the category of ‘Best State/UT: Comprehensive Development of Tourism – Rest of India’ at an impressive function in New Delhi. Private players like hoteliers and tour operators in Kerala’s travel and hospitality industry substantially increased the awards tally of the state as they were given five more awards. Overall, Kerala received seven awards at the function, organised at the imposing ... Read more

In a novel initiative, close to 200 delegates at a global meet on travel took a 30-minute breather from the proceedings this forenoon to line up under the sun for a human formation that read ‘World Tourism Day’, bringing into sharp focus the significance of September 27. Wearing caps in saffron, white and green in the order of India’s tricolor, 185 participants from various parts of the globe at the International Conference on Tourism Technology (ICTT) here symbolically blurred man-made boundaries of countries, hailing the spirit of universal oneness. Once the delegates and officials at the meadow stood in the ... Read more

China’s emerging class of young, educated and resource-rich travel lovers are passionate about visiting countries, especially in East and South Asia, but India is yet to figure in their list of top eight destinations, an international conclave was told here today. Kerala, as one of India’s leading tourist destinations, must strive to latch on this new trend of graduates from China below 35 years of age touring abroad mostly with families, Beijing-based Richard Matuzevich of the World Tourism Cities Federation told the International Conference on Tourism Technology (ICTT). The third edition of the two-day ICTT, being organised by the Association ... Read more

David Carollo from Singapore, in a session on ‘Secrets of Search Engine Rankings’, at the International Conference on Tourism Technology, said algorithms continue to evolve, perpetually making thousands of improvements. “Those tasked with creating or optimizing content need to be aware of these modifications and their effect. To stay competitive in search in 2020, you need an optimization approach that reflects a successful search engine result,” he said. The search engine results are generally tracking tools attempting to provide an answer with algorithms that combine lots of factors: search volumes, ranking positions, conversion rate and user intent. “There are over ... Read more

Over 100 water sports enthusiasts participated in the Chaliyar River Paddle 2019, organised by Jellyfish Watersports, in association with Kerala Tourism. In 3 days we covered over 68 km and paddled all the way till Jellyfish Watersports Cheruvannur Kozhikode. It was all about getting Kerala to bounce back, along with spreading awareness about the disastrous plastic deposits around the river after the recent floods. Naval commander Abhilash Tomy and Asian Games gold medalist Shweta Shervegar were joined by a few environmentalists like Aakash Ranison, a stand paddling group and tourists from different parts of the country and abroad. It was ... Read more

The success story of transforming Kerala as an established global tourist destination, will form the theme of discussion at a unique International Conference on Global Trends in Tourism Studies organised by Kerala Institute of Tourism and Travel Studies (KITTS). The seminar is organised on 28th and 29th September as part of the Pearl Jubilee Celebrations of KITTS, with the support of Kerala Tourism, India Tourism and UN World Tourism Organisation (UNWTO). Kerala Governor Arif Mohammed Khan will inaugurate the programme at 9.30 am at Amphi Theatre, KITTS in the presence of Minister for Tourism Kadakampally Surendran. Hae Guk Hwang, Deputy ... Read more

At a session on ‘Impact of Influential Marketing in Tourism’ at ICTT 2019, digital marketing strategist Ellie Shedden spoke of the vitality of a thorough understanding of one’s intended audience and ultimate goals to help understand the entire gamut of the marketing plan. According to the speaker, who is founder of oop.com, more and more travelers of late prefer influencers’ opinion to advertisements. They choose agencies, hotels, airlines and even travel directions based on the advice of influencers, she noted. “Companies offering predefined descriptions of the products get much less traction compared to influencers. Today influencers manage the information themselves,” ... Read more