4th Edition of International Conference on Tourism technology (ICTT2023) at Cochin on 24th February
The association of tourism trade Organisations, India (ATTOI) is organising the 4th edition of the International Conference on tourism technology at the Gokulam Convention centre at Cochin on 24th February with the support of Kerala Tourism.
65% of Indian Travellers are booking their trips on digital platforms and with online tour operators after the pandemic. To move with this new trend, Hotels and Tour Operators are increasing their online visibility through digital channels to increase their revenue. Tourism organisations are creating online travel stories on Youtube, and Instagram reels which are visually engaging content to bring traffic to optimised websites to get business. This year we have 5 trending digital marketing topics which will enable tourism organisations to scale up online sales says Anish Kumar P.K, convenor of ICTT.
International conferences on tourism technology conference (ICTT2023) provide a valuable platform for industry professionals and experts in India to come together to share knowledge, network and discuss the latest trends and developments in the field of tourism online marketing. These conferences can be particularly important for the tourism industry as technology plays an increasingly critical role in how people plan, book, and experience travel. The conferences can provide opportunities to learn about new technologies and how they can be applied to improve the tourism experience, as well as opportunities to collaborate and form partnerships. Additionally, the conferences can help to keep the industry updated on the latest regulations, standards and best practices related to the use of technology in tourism. Overall, attending or participating in international conferences on tourism technology can be a valuable investment for any professional or organization working in the tourism industry says Vinod C.S Vinod, President of ATTOI.
Speakers and Topics
Mr Sorav Jain: Tips for creating viral Instagram reels
Ms Dipti Parmar: How to build your online visibility through the most effective SEO
Dr Seema Gupta: How to create an effective online advertisement
Mr Sachin Bansal: Importance of storytelling
Ms Ivana Perkovic: How to grow your Youtube channel
Reels, which are short-form video clips on Instagram, can be used to promote tourism in a number of ways. Reels can be a powerful tool for promoting tourism by providing a visually engaging and interactive way to showcase destinations, tourism businesses, and the overall travel experience.
Storytelling effectively creates a more engaging, meaningful, and memorable experience for tourists, and it can be used to promote and market destinations and tourism businesses in an authentic way. storytelling can help to create a sense of connection and belonging for tourists, making them feel like they are a part of the destination’s story.
Search engine optimization (SEO) is constantly evolving, and it’s important to stay up-to-date on the latest techniques and best practices to ensure your website is visible to potential customers. Here are a few SEO tips that are currently considered to be important for website optimization it’s important to keep in mind that SEO is an ongoing process. It’s important to regularly review and update your website to ensure that it is optimized for both users and search engines.
Online advertising can be a powerful tool for reaching a large audience and driving sales, but it can also be a challenge to do it effectively, online advertising requires a clear understanding of your target audience, the use of the right platforms.
YouTube videos can be a powerful tool for promoting tourism by providing a visually engaging and interactive way to showcase destinations, tourism businesses, and the overall travel experience. They can help to build brand awareness, provide valuable information, and drive website traffic, all while being cost-effective.
More information available at www.icttindia.com
