Kenya woos Indian Market to experience its unique products in 2021

Leading African destination Kenya is welcoming Indian tourists to try out the unique Kenyan tourism products in 2021. Kenya is heavily banking on Indian Tourists to boost its international tourism arrival numbers, this year.

As per the official statistics from the Ministry of Tourism and Wildlife, Kenya has registered a total of 122,649 travelers from the Indian market in 2019. In 2020, statistics for the period between January to October, the total number of tourist arrivals into Kenya from India was 25,251 and the decline is solely attributed to the travel restrictions imposed by both Kenya and India as part of the measures to curb the spread of the Covid-19 pandemic.

As travel picks up in 2021, Kenya is looking at the Indian market as a key source to revive tourism. According to Betty Radier, CEO of Kenya Tourism Board (KTB), “Kenya is blessed with many tourism offerings that excite travelers from across the globe. The Indian market is one that has continued to uptake our tourism offerings for many years. Kenya and India continue to have cordial relations, especially because both countries are bound by both history and culture. It is certainly not by mistake that India has been one of our key source markets.”

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