ITM likely to held in FEB’2021

Sources confirmed that the Ministry of Tourism and the Federation of Associations in Indian Tourism & Hospitality (FAITH), after several postponements are working towards, holding the flagship annual B2B event, India Tourism Mart (ITM), to promote Incredible India, in February 2021.

Considering the long Christmas and New Year holidays in the important source markets like Europe, the organizers have decided to shift the event to the mid of February so that more international buyers can participate in the B2B event. Earlier discussions were held to hold the event in a hybrid way in November 2020, and later in January 2021.

A task force headed by Joint Secretary- Tourism with leaders of all industry associations as members is working overtime to finalize the agenda for the third ITM as per the industry sources. An official announcement of the event is expected to happen in the first week of January.

As per sources, the focus will be to incorporate educational elements into the program by inviting captains of the Indian industry as well as leaders of the international associations in the deliberations. International speakers will share their expertise on each sub-segment like Adventure, Medical Value Travel, or MICE.

Speakers will also be chosen from international bodies like UNWTO, WTTC, IAPCO, ATTA, ICCA. According to industry sources the endeavor, this time is to create an event of “global stature” so that international buyers consider ITM as a “must attend” event in the future.

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