ATM (ArabianTravel Market) scheduled live for 16-19 MAY’21
Claimed as one of Asia’s biggest Travel Events, ATM is scheduled to take place from 16-19 MAY’21 at the Dubai World Trade Centre. The theme of this time is very meaningful and goes as “A new dawn for travel and tourism”. As a travel fair attended by professionals all over the world, the ATM holds great significance for the Middle East and North Africa markets. The focus of the 2021 edition will be the emerging trends in tourism and how innovation would be driving the industry forward.
Adding to the attraction, and keeping up with the present times, a virtual format of the mart too will be running parallel in the pursuit of reaching to a wide audience than earlier. ATM virtual which was a first-time initiative earlier this year when ATM 2020 had to be postponed was regarded as a tremendous success with over 12000 plus online attendees from around 140 countries across the globe. The webinars conducted too were a resounding success achieving around 24000 viewers over the three days of the event. As per reports, the event in total facilitated 11,301 prescheduled one-to-one meetings and 23 live video sessions including Polls and Q&As, and polls which ran alongside the presentations for engaging the audience.
As per Mr. Danielle Curtis, Director- Exhibitions, Arabian Travel Market “It is imperative that we include a virtual element to Arabian Travel Week because many industry professionals from around the world cannot attend the live event in person every year. It would also be naïve of us to imagine that governments throughout the world will relax their travel restrictions, to the same degree, at the same time and of course reopening airports and flight routes will also vary by country,”