Madhya Pradesh launches new monsoon tourism campaign

Madhya Pradesh Tourism has launched its new campaign ‘#IntezaarKhatamHua’ to build confidence and trust amongst travellers and to keep the audience engaged during monsoon by featuring major monsoon tourism attractions.

As part of the campaign, travel influencers will visit various destinations of Madhya Pradesh as per the travel itinerary designed to promote the places during monsoon.

The itinerary starting from Bhopal will cover Amargarh falls, Bhimbetka, Tawa, Madai, Pchmarhi, Tamia, Patalkot, Pachmarhi and from Indore the destinations covered will be Indore, Patalpani, Choral Dam, Jam Gate, Vanchu Point, Janapav, Mandu, Maheshwar, Omkareshwar and Sailani.

The influencers will travel to these destinations in a caravan of Madhya Pradesh Tourism, so that they can have a comfortable journey while enjoying the enchanting landscapes of the state.

Throughout their trip across the state, as they are shooting their travelogue, the influencers will carry placards with #IntezaarKhatamHua written on it and they will click pictures along with it. These photos will populate the MP Tourism social media pages.

After the release of the blog, the influencers will create a “My Top 5 moments from the Heart of Incredible India” – a five minute video where they will recount their top five moments of the trip which will be combined with snaps and video bytes with a narration by the influencers.