Sign of the times? Online travel firm Yatra.com partners upGrad to foray into edutech space

Online travel company Yatra.com on Tuesday said it has entered into a partnership  with upGrad Enterprise (the B2B arm of online higher education firm upGrad), thus foraying into the educational technology (edutech) segment.

As the company aims to diversify its portfolio beyond travel, this partnership will enable its corporate clients to deliver advanced learning and skill development for their employees, Yatra.com said in a statement. Yatra.com, however, did not disclose any financial details of the partnership.

“In a tough economic climate, it is important to develop and reskill the workforce to overcome the challenges being presented. We are excited to join forces with upGrad to provide a platform to our clients who are looking to develop employees’ potential specific to their business or sector,” Yatra.com co-founder and CEO Dhruv Shringi said.

This partnership further paves way for Yatra.com to become an end-to-end business solution provider to its clients, he added.

On the development, upGrad co-founder and Managing Director Mayank Kumar said, “The unprecedented rate of technology advancement is disrupting companies and jobs everywhere. Across verticals, enterprises face barriers to this adoption due to skill-gap in their talent pool. Such barriers can be crippling, hampering business growth.”

The company’s partnership with Yatra will be focused towards bridging this workforce skill-gap, he added.