Taj Hotels launches Qmin, forays into online food delivery
The Indian Hotels Company Ltd (IHCL), which owns the Taj group of hotels, has announced the launch of its online food delivery platform, Qmin.
Consumers can use the platform to order food from eight restaurants in Mumbai including Golden Dragon and Souk from Taj Mahal Palace, Thai Pavilion and Trattoria from President and Ming Yang from Taj Lands’ End to name a few.
The launch will cover top ten markets in India including Delhi, Chennai and Bengaluru among others over a period of five weeks. The Qmin mobile application will be launched on July 25.
Puneet Chhatwal, managing director and chief executive, Indian Hotels Company (IHCL) said, “This addition will augment the group’s food and beverage offerings leveraging a digital platform to address a growing consumer demand for online gourmet food delivery services. Qmin will scale up in the months ahead to include the gourmet Qmin Shop with delicatessen-based food choices.”
Luxury hotel chains such as The Oberoi, JW Marriott, The Park and Accor have opened their kitchens for takeaways. Hilton, Hyatt and Marriott already have a partnership with food delivery platform Swiggy and Zomato in multiple cities as they look to diversify revenue streams.